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November 24th, 2025 | 07:35 CET

The billion-dollar game: How Commerzbank, FINEXITY, and Coinbase are opening up the token market

  • Tokenization
  • Banking
  • Investments
  • Technology
  • crypto
Photo credits: pixabay.com

The way we invest our assets is facing its biggest revolution in decades. Tokenization is transforming previously illiquid assets such as real estate into tradable digital fragments. This megatrend is opening doors for private investors to markets that were previously reserved for institutional players. While asset giants like BlackRock are heralding a new era, regulators are emphasizing the need for clear rules. Three key players are navigating this tension between opportunity and risk: Commerzbank, an established financial pioneer; FINEXITY, a specialist in tokenized assets; and Coinbase, a leading crypto gateway.

time to read: 4 minutes | Author: Armin Schulz
ISIN: COMMERZBANK AG | DE000CBK1001 , FINEXITY AG | DE000A40ET88 , Coinbase | US19260Q1076

Table of contents:


    Commerzbank – Setting the strategic course for the future

    Commerzbank is consistently expanding its pioneering role in the tokenization business. With the first crypto custody license ever granted to a German universal bank, it has created a regulatory advantage that is now translating into products. Together with partners such as Deutsche Börse subsidiary Crypto Finance, it offers institutional clients regulated access to digital assets. This business of custodying crypto assets such as Bitcoin and Ether forms the foundation for building up digital corporate client business in the long term and in compliance with regulations.

    Beyond digital assets, the bank is showing solid operating performance. Corporate banking is growing dynamically, driven by trade-oriented financing. Earnings are developing robustly, with net interest income performing better than expected thanks to an actively managed portfolio. This strength in its core businesses gives the bank the necessary financial leeway to invest in future technologies while returning capital to its shareholders.

    Cost control will remain a key task in the coming years. The target of reducing the cost-income ratio to 50% by 2028 is ambitious, especially in a phase that also requires growth investments. The transformation course that has been embarked upon aims to increase profitability in the long term through efficiency gains and a focus on profitable segments. The recovery of the German economy could provide additional tailwind here. The share is currently available for EUR 31.98.

    FINEXITY - Opening up the savings bank ecosystem to tokenized assets

    A pilot project with Sparkasse Bremen is paving the way for broader access to digital private market investments. FINEXITY, a trading platform for tokenized real assets, has integrated its technology directly into the online banking interface of a savings bank for the first time. Customers of Sparkasse Bremen can now view and manage their investments in areas such as real estate or private equity directly in their usual online branch. This seamless integration marks an important step in making a niche asset class accessible to a mass audience.

    The most significant advantage for investors is the increased transparency and simplification. Instead of having to resort to external platforms, all steps – from subscription and settlement to portfolio management – are handled within the familiar online banking environment. This fully digital process chain reduces barriers and makes access to illiquid tangible assets as easy as buying a traditional security. This commitment to user-friendly infrastructure is also evident internationally. At the same time, FINEXITY AG is pushing ahead with its expansion into the Middle East. Investors can already purchase shares in luxury real estate in Dubai via a security regulated in Germany, underscoring the platform's global reach.

    What starts in Bremen has the potential to reach the entire savings bank association. The infrastructure is designed in such a way that additional institutions can be connected with comparatively little effort. This theoretically opens up a network of around 360 savings banks with over 45 million customers. For FINEXITY, this local integration, combined with international ambitions such as those in Dubai, consolidates its role as a bridge builder between the traditional financial world and the digital capital markets of the future. Management is confident in its strategy and invested a total of around EUR 250,000 in the last capital measure at the end of October. The share is currently trading at EUR 41.00.

    Coinbase - Building its future on tokenization

    Coinbase has long since positioned itself as more than just a crypto exchange. The Company is purposefully driving forward its transformation into an infrastructure platform for tokenized assets. The focus is clearly on B2B and institutional solutions, rather than individual retail products. With initiatives such as a new platform for token sales, the acquisition of the on-chain crowdfunding platform Echo, and partnerships in the area of tokenized loans, Coinbase is building a comprehensive ecosystem. The goal is to completely shift capital market processes to the blockchain and establish itself as the central operating system for this change.

    Beyond pure tokenization, Coinbase is working intensively on its vision of the "Everything Exchange." This platform is intended to eventually combine trading of nearly all assets, from crypto to tokenized stocks and derivatives to prediction markets, in a single interface. Initial indications from code analyses point to a possible integration of stock and ETF trading. This would put Coinbase in direct competition with multi-asset platforms such as Robinhood and reinforce its claim to be the leading financial super app of the coming years.

    For investors, the picture is clear. Coinbase is strategically diversifying its business away from its dependence on traditional crypto spot trading. The new narrative is that of a "gateway" to the tokenized economy. The network effects from distribution, compliance, and technology could create a more sustainable competitive advantage in the long term than the pure exchange model. The latest quarterly figures, which show strong growth in institutional business and service revenues, underscore that this change in strategy is already bearing fruit. The stock came under pressure as the Bitcoin price fell and is currently trading at USD 240.41.


    Tokenization is revolutionizing the capital market and creating a tension between opportunities and regulatory challenges. Commerzbank is an established financial institution and is extending its regulatory lead with its crypto custody license. FINEXITY, a specialist in tokenized assets, is demonstrating how illiquid assets can be made accessible to a mass audience through integration into the savings bank ecosystem. Coinbase, in turn, is strategically positioning itself as a crypto gateway and promoting the vision of an "everything exchange" in order to become the central operating system for the tokenized economy.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

    Risk notice

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    Der Autor

    Armin Schulz

    Born in Mönchengladbach, he studied business administration in the Netherlands. In the course of his studies he came into contact with the stock exchange for the first time. He has more than 25 years of experience in stock market business.

    About the author



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