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June 12th, 2025 | 07:00 CEST

TUI, naoo, Palantir – Into a golden future with digitalization and AI

  • Digitization
  • AI
  • Software
  • travel
Photo credits: pixabay.com

2025 will be a key year for companies that transform technological innovation into real customer value and thus offer investors exceptional returns in the long term. Three companies are setting standards here and making their businesses fit for the future. A travel giant is revolutionizing the vacation experience with digital platforms, a social commerce solution is driving local retail networks, and a data analyst is dominating Industry 4.0 with AI. Their growth strategies are not only redefining markets but also opening up concrete profit opportunities. Here is how you can leverage the tech transformation of TUI, naoo, and Palantir for your portfolio.

time to read: 4 minutes | Author: Armin Schulz
ISIN: TUI AG NA O.N. | DE000TUAG505 , NAOO AG | CH1323306329 , PALANTIR TECHNOLOGIES INC | US69608A1088

Table of contents:


    TUI – AI and platforms as growth drivers

    TUI is resolutely pushing ahead with its digital transformation and evolving from a traditional tour operator into a flexible, global leisure platform. At the heart of this transformation is the TUI app, which is becoming the central interface for customized travel modules. Customers can dynamically combine flights, hotels, and local activities. Artificial intelligence plays a key role. It analyzes customer data for hyper-personalized offers, thereby optimizing margins and the entire travel experience. Digitalization is also taking place on board. Partnerships like the one with Immfly enable activities to be booked directly during the flight. These investments in technology are intended to increase agility and profitability in the long term.

    Despite macroeconomic uncertainties and a late Easter, which weighed on the second quarter, TUI is showing robust operating performance. The core businesses outside the airline segment performed particularly well. Thanks to new ships and high demand, the cruise division's adjusted EBIT rose by 16.7%. TUI Musement, responsible for excursions and activities, also increased its operating profit by a strong 26.5%. The hotel business maintained its high earnings level, although valuation effects caused a decline in the overall picture. Demand for differentiated vacation experiences remains high, which is reflected in higher average prices.

    TUI is noticeably strengthening its financial base. Net debt was reduced slightly, supported by successful sustainability-related refinancing of the core credit line. Rating agencies have rewarded this progress with upgrades. Management remains disciplined in pursuing its goals. Profitable growth is driven by a focus on high-margin vacation experiences, cost efficiency in the airline business, and a further improved balance sheet structure. The 2025 forecast anticipates revenue growth of 5-10% and EBIT growth of 7-10%. In addition, a new capital return strategy for shareholders is expected to be announced by year-end. The stock is currently trading at EUR 7.322.

    naoo – On course for expansion with exciting new personnel

    The Swiss social media app naoo connects users via shared interests and relies on a clever reward system. At the heart of the model is gamification, where active participation earns points that can be exchanged for tangible rewards from business partners. Companies benefit from tailor-made, local offers that trigger targeted visits. This symbiosis of digital community and physical customer loyalty forms the basis for the naoo app, which is available in major app stores. Two key personnel are driving development forward. Gregor Doser, a former Google employee, has been responsible for expansion in Germany, Austria, and Switzerland since May, and AI expert Dr. David Liu, who joined from eBay, has been leading the data science initiatives since April.

    At the beginning of June, naoo introduced a newly developed app version that drastically reduces loading times and increases performance tenfold thanks to a complete switch to React Native. This enables a significantly smoother user experience and is essential for the desired international scaling. In addition to technical efficiency gains, which reduced development costs by 50%, the app introduces a modern messaging tool and offers influencers enhanced features such as verified badges and improved interaction options. This further strengthens synergies with Swiss influencer agency Kingfluencers, which was acquired in March.

    The first quarter brought the naoo Group, including Kingfluencers, an order intake of CHF 4.49 million, an increase of 12.3% over the previous year. With 298 new campaign contracts signed, the total result for 2024 was almost exceeded. Renowned customers such as BMW and Nestlé rely on complex formats such as influencer ambassadors. At the same time, the newly launched AI data platform "Gaia" is driving personalization forward and enabling intelligent content control in real-time. Together with Gregor Doser's market expertise and David Liu's AI leadership, naoo is positioning itself as a full-service provider for local businesses and influencers. The stock has not yet benefited from the recent good news and is currently trading at EUR 7.25 in Düsseldorf.

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    Palantir - AI agents as the next growth driver

    Palantir's AIP platform is setting new standards with autonomous AI agents capable of performing complex data analysis in real-time. These agents automate routine tasks and generate significantly higher returns per dollar invested in R&D than conventional systems. Government agencies use them for threat detection, while companies leverage them to optimize supply chains. The self-learning agents enable up to 50-fold efficiency gains compared to human teams, unlocking new upselling potential. The impressive net dollar retention rate of 125% is proof of customer satisfaction.

    Despite this technological leadership, a valuation dilemma is becoming apparent. The current market value implies annual revenue growth of 45% over a decade. Even giants like Microsoft have not managed to achieve this. Although the commercial segment expanded by a respectable 33% in the previous quarter, high acquisition costs and competitive pressure from Oracle are weighing on profitability. While government contracts provide stability, global expansion requires immense investment. This discrepancy between expectations and achievable growth remains the biggest risk for investors.

    Palantir's shareholder profile differs fundamentally from that of many other tech companies. To an unusual extent, retail investors dominate the stock, which currently costs USD 136.04. This constellation helps explain the volatility. However, institutional involvement has also been rising steadily for four quarters now, attracted by scalable AI products and stable government revenues. While governance risks remain due to founder control, the growing trend toward professional participation could trigger a revaluation - especially if the AI strategy is implemented sustainably.


    TUI is demonstrating robust operating strength despite macroeconomic challenges, driven by digital platforms and AI personalization that are revolutionizing vacation experiences and increasing profitability. naoo is accelerating its expansion with technical app upgrades, influencer synergies, new personnel, and AI data analysis "Gaia." Palantir sets industry standards with its systems and generates impressive customer satisfaction, but must overcome excessive growth expectations and profitability pressures. Overall, all three pioneers offer concrete tech transformation levers, but while TUI and naoo are scaling solidly, Palantir's valuation remains a calculated risk for risk-averse investors.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

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    Der Autor

    Armin Schulz

    Armin Schulz

    Born in Mönchengladbach, he studied business administration in the Netherlands. In the course of his studies he came into contact with the stock exchange for the first time. He has more than 25 years of experience in stock market business.

    About the author



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