01. October 2021 | 10:35 CET
ProSiebenSat.1, wallstreet:online, FlatexDEGIRO: Investing in the power of the media
When Sebastien Thill of Moldovan Champions League participant Sheriff Tiraspol scored the 2-1 winning goal against Real Madrid at the time-honored Bernabeu Stadium a few days ago, the euphoria knew no bounds. When Thill glanced at his smartphone in the hours after the final whistle, the Luxembourger must have been amazed once again: He had received hundreds of messages via social media. The example of the footballer, who was largely unknown until a few days ago, vividly illustrates the power of the media. Just a few seconds in the spotlight are enough to draw millions of people's attention to a topic. The three companies we are presenting today show that money can also be made from this phenomenon.
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ISIN: PROSIEBENSAT.1 NA O.N. | DE000PSM7770 , WALLSTREET:ONLINE INH ON | DE000A2GS609 , FLATEX AG NA O.N. | DE000FTG1111
ProSiebenSat.1: These pitfalls threaten online dating
ProSiebenSat.1 is primarily regarded as an operator of TV stations. Those who control several stations can reuse content or get better terms in advertising partnerships - those who have other mainstays in addition to the television business profit even more. With Parship, ProSiebenSat.1 has a strong brand for online dating. In times when flirting at the bar depends on the framework conditions of the currently valid Corona regulations, things are naturally going particularly well for platforms like Parship. Even before that, digital flirting was in demand. In fact, this is quite logical because both flirting offensively and dealing with rejections are easier from the comfort of one's sofa than in public. But the dating fantasy also has its limits: competitors such as Facebook are making it increasingly difficult for Parship.
Nevertheless, the key figures for ProSiebenSat.1 look positive. In the first half of the year, revenues climbed by 21.5% to EUR 2 billion, and the traditional business with TV stations also exceeded expectations. However, the stock has run out of steam. It has been moving sideways since February and has weakened recently. If there is a headwind from the overall market, the share could fall below the EUR 15 mark. The trend at ProSiebenSat.1 tends to point downward.
wallstreet:online: Many things fit together here
wallstreet:online, on the other hand, is still on an upward trend. The share gained 122% in the past year alone. Recently, the stock consolidated a bit but still looks attractive from a technical point of view. The Company operates websites with financial information and forums for investors to exchange information. wallstreet:online has been successful with this classic business model for many years, and for almost two years, wallstreet:online has also been on the market with its Smartbroker, where it is achieving impressive growth figures. Around 120,000 new securities accounts are expected to be added in 2021 alone. At a time when free brokers are popular, the Smartbroker combines an appealing fee model with a professional service. By the end of the year, the Company also wants to offer its own app - by which time customers would have few arguments for going to the competition.
In the future, wallstreet:online also wants to dovetail its content even more closely with the broker. That means, for example, trading directly from company reports or analyst commentaries on the websites of the wallstreet:online community. As the Company has already celebrated great success in acquiring customers without these links, even more websites users could find their way to the Smartbroker in the future. The share price has recently fallen back somewhat, but wallstreet:online's combination of media business and brokerage is right. That promises growth in the future as well.
FlatexDEGIRO: Will the EUR 18.70 hold?
One of wallstreet:online's biggest competitors is FlatexDEGIRO. In the past three months alone, the share price fell by around 37%. Despite the sell-off, there have been positive analyst comments around the Company and also some insider buying by decision-makers at the corporate level. Whether this news can revive the share price is unclear. In investor forums, customers are venting their anger about custody fees at FlatexDEGIRO and custody account fees. To what extent this fee policy is up to date given the competition from free brokers must be shown in the next figures of FlatexDEGIRO. Around EUR 18.70, however, the share could find support. If the value slips significantly below that, however, a new sell-off threatens.
While FlatexDEGIRO is one of the pioneers of low-cost brokerage in Germany, wallstreet:online broke new ground almost two years ago. Given the popularity among customers and the successful dovetailing of brokerage and media business, wallstreet:online can be considered more promising recently, also because of its relative strength. Fundamentally, things also look good for ProSiebenSat.1, but here the chart picture is not right at all.