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September 26th, 2022 | 14:10 CEST

Amazon, First Hydrogen, Shell - Profits are now being made on the stock market!

  • Hydrogen
  • greenhydrogen
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The past week did not exactly provide high spirits among investors. Almost all asset classes fell. But anyone who now gives up and turns their back on the market is making a crucial mistake! We look at why winners are being made right now, where there are opportunities and which trends simply cannot be beaten down in the long term, using three stocks from different sectors as examples.

time to read: 3 minutes | Author: Nico Popp
ISIN: AMAZON.COM INC. DL-_01 | US0231351067 , First Hydrogen Corp. | CA32057N1042 , Shell PLC | GB00BP6MXD84

Table of contents:

    Amazon is and remains a world market leader!

    The Amazon share has lost about 33% within a year. Today, it is possible to buy a percentage of the retail giant and tech company for under USD 100. At this level, Amazon is trading in the range of prices from early 2020, when the Corona pandemic was just beginning to emerge. Since then, Amazon's sales have soared. Between 2020 and 2021, revenues climbed from USD 386 billion to USD 469 billion. Even if 2022 sees a regression in the wake of inflation, the level is still likely to be well above 2020. While Amazon's margins are also under pressure and analysts expect business to be less good, this development should already be largely priced in. Investors should now focus on Amazon's business model - it is still unbeatable.

    For many of us, Amazon is the first address when it comes to errands - a click is always faster and less complicated than driving to the store. What is more, Amazon has long since arrived in our living rooms. The potential for sales and rich profits is greater today than ever before. Especially given inflation, investors should think long-term and invest assets and savings with foresight. Global market leaders are always a good address. An entry in tranches is a good idea, especially because of the ongoing correction - at least in the long term. Amazon remains an alternative.

    First Hydrogen: This share has a special boom

    One company that could mean a crucial piece in the puzzle for Amazon's sustainable success is First Hydrogen. The Canadians want to make hydrogen delivery vehicles socially acceptable - the target group: delivery services and logistics companies. Light and heavy commercial vehicles are responsible for around 35% of global traffic emissions, which is why responsible companies like Amazon want to start in this area. Just a few weeks ago, Amazon acquired a stake in Plug Power, probably the best-known supplier of fuel cells. The young company First Hydrogen is collaborating technologically with Ballard Power and AVL Powertrain and plans to launch the first trials of hydrogen vehicles under real-world conditions in 2023.

    In light of climate change and the energy crisis, the entire hydrogen sector is in the midst of a boom. First Hydrogen's stock managed a one-year return of around 130%. Most recently, the value corrected in the wake of the general market turmoil. The fact that First Hydrogen is a growth company is also likely to favor the volatile price trend. Investors should be aware that such price movements are the rule rather than the exception for growth stocks. More so than in the case of Amazon, investors should enter First Hydrogen on an anticyclical basis and in tranches. The opportunity for this is getting closer and closer. First Hydrogen can deliver solutions globally and has the spirit of the times on its side. The company is worth a look. On September 27, the Company will present at the virtual 4th International Investment Forum - IIF. Interested investors can register for free at:

    Shell: More than oil and gas

    The current outlook for companies like Shell is anything but bleak. The former oil and gas multinational has long been active in the field of renewables and believes in hydrogen solutions. But as long as fossil energy is urgently needed, Shell will continue to supply it. The business is currently still divided into about 70% crude oil and 20% gas. But other business areas are catching up. For example, Shell is building the largest plant for renewable hydrogen in Europe in the Netherlands. The Company is enjoying a special boom due to the high energy prices. The share price has risen recently, but not very significantly. Since energy prices are expected to remain high for some time, this represents an opportunity for investors.

    Also positive for Shell is the dividend yield of 2.8% and the ongoing share buybacks. However, in terms of growth fantasy, Shell falls behind Amazon and First Hydrogen. The latter company, in particular, holds opportunities for exorbitant profits - with some risk - due to its early stage of development. However, the three stocks mentioned underscore that there are opportunities even in the current market environment - depending on the investment horizon and asset situation, investors should stay on the ball and at least cautiously seize opportunities. There are enough companies with prospects. Thanks to different business models, investors have every opportunity to add stocks according to their personal risk-reward inclination.

    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

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    Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and the like on These contents are exclusively for the information of the readers and do not represent any call to action or recommendations, neither explicitly nor implicitly they are to be understood as an assurance of possible price developments. The contents do not replace individual expert investment advice and do not constitute an offer to sell the discussed share(s) or other financial instruments, nor an invitation to buy or sell such.

    The content is expressly not a financial analysis, but a journalistic or advertising text. Readers or users who make investment decisions or carry out transactions on the basis of the information provided here do so entirely at their own risk. No contractual relationship is established between Apaton Finance GmbH and its readers or the users of its offers, as our information only refers to the company and not to the investment decision of the reader or user.

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    Der Autor

    Nico Popp

    At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.

    About the author

    Related comments:

    Commented by Juliane Zielonka on March 17th, 2023 | 19:17 CET

    First Hydrogen, Volkswagen, Daimler Truck - The unstoppable energy transition, who is winning the race?

    • Hydrogen
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    Canadian fuel cell manufacturer Ballard Power joins First Hydrogen for LCV test drive. The two companies are cooperating to produce the world's first hydrogen-powered vans. According to expert forecasts, the logistics industry will be worth EUR 13.7 billions by 2027. Change at Volkswagen's premium Audi brand is proceeding rather sluggishly. The regulations imposed by the EU are causing problems for CEO Duesmann, who sees it as unrealistic to implement everything that Brussels demands by 2025. Daimler Truck, on the other hand, is looking forward to a major order that will soon get 1.8 million people in the Hamburg metropolitan region moving. The Hamburg-Holstein transport authority signs a major order.


    Commented by Stefan Feulner on March 13th, 2023 | 13:04 CET

    Nel ASA, dynaCERT, Enapter - Future green hydrogen

    • Hydrogen
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    With the announcement of the Inflation Reduction Act and the Green Deal Industrial plan of the European Union, politicians worldwide are pumping money into the development of green energies. As a flexible and easily transportable energy carrier, green hydrogen is seen as a key element to transform industry and transport. Of course, the road to final implementation still has a number of hurdles to overcome. However, favourites are already emerging that have long-term multiplication potential.


    Commented by André Will-Laudien on March 7th, 2023 | 15:09 CET

    Is e-mobility a done deal? Watch out for these hydrogen stocks: Plug Power, dynaCERT, Nel ASA and ThyssenKrupp

    • Hydrogen
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    High prices, falling subsidies and a still inadequate charging network - Germans are losing their appetite for e-cars again. Sales since the beginning of the year have fallen short of expectations. In Berlin, the first liberal resistance to the EU's intentions to remove the internal combustion car from the roads is becoming apparent. For the final vote in the EU parliament, the FDP calls for the approval of synthetic fuels, which are produced under strict CO2 neutrality. Worldwide, the EU seems to be alone with its ban on internal combustion engines. Only California is planning similar legislation. What about the green alternative, hydrogen?