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May 5th, 2025 | 07:15 CEST

How Palantir, MiMedia Holdings, and SAP are transforming the cloud into trillion-dollar markets

  • Digitization
  • Software
  • computing
  • AI
Photo credits: pixabay.com

The cloud is the invisible titan of the digital economy. It drives innovation, breaks efficiency barriers, and is expected to generate over USD 800 billion in 2025 alone. But behind the scenes, tech pioneers are shaping the rules of this billion-dollar market. With AI-driven forecasts, disruptive data storage solutions, and cloud-based ecosystems, they are deciding who will dominate the era of hyperdigitalization. While companies are fiercely competing for agility and scale in the race for the cloud strategies of the future, three players are setting the standard with technologies that are changing not only markets but also mindsets. A look at Palantir, MiMedia Holdings, and SAP reveals what makes them different from the rest.

time to read: 5 minutes | Author: Armin Schulz
ISIN: PALANTIR TECHNOLOGIES INC | US69608A1088 , MIMEDIA HOLDINGS INC | CA60250B1067 , SAP SE O.N. | DE0007164600

Table of contents:


    Palantir – Cloud strategy: Flexibility and security as a USP

    Palantir's cloud services are characterized by their adaptability to different providers. Whether AWS, Azure, or Oracle Cloud – the solutions work independently of industry on virtually any infrastructure. This flexibility helps customers choose their technology partners freely. Automatic encryption procedures, multi-level access controls, and complete logging ensure that even strict compliance standards are met, which is crucial for public institutions and regulated companies. A key feature is ontology technology, which standardizes a wide variety of data formats. Only this kind of "translation aid" enables comprehensive data analyses – a clear difference from providers who focus primarily on infrastructure solutions.

    With software tools such as Gotham and Foundry and the AI platform AIP, Palantir automates core processes in companies. Real-time analysis of complex data streams is used, for example, in supply chain management or capacity planning. Preconfigured SaaS offerings reduce implementation times and costs while increasing adaptability to different company sizes. Collaborations with partners such as Microsoft and Oracle, as well as NATO, demonstrate the versatility of the applications. Integrated AI tools such as Azure OpenAI are even used in highly sensitive government networks. These alliances position Palantir as an intermediary between cloud providers and users.

    Despite its strengths, hurdles remain: integrating outdated IT systems at customers, regulatory requirements, and competition from cloud giants such as Google Cloud requires agility. Palantir must also prove that commercial growth outside the public sector is sustainable. In the long term, however, the Company scores with a unique combination of data integration, AI operationalization, and multi-cloud expertise. For investors who believe in the transformative power of enterprise-wide AI solutions, Palantir remains a key player – even if its high valuation suggests short-term volatility. The stock is currently trading at USD 124.80 and is close to an all-time high.

    MiMedia Holdings – Walmart partnership a milestone

    MiMedia has positioned itself as a niche player in the cloud market that goes beyond pure data storage. The platform enables users to organize media content such as photos, videos, and documents across devices, share them securely, and manage them privately – a targeted alternative to social media giants. Interestingly, instead of targeting end customers directly, the Company relies on a B2B2C model. By licensing the technology to telecommunications companies and smartphone manufacturers, the solution is pre-installed as a white-label product. This approach saves marketing costs and automatically opens up millions of potential users. With planned gross margins of 80–90% at scale, the model could become a profit booster.

    A strategic milestone is the cooperation with Walmart Latin America. Its mobile phone brand, Bait, has become the third-largest provider in Mexico with over 18 million users – and the trend is rising. MiMedia is now integrating its cloud solution into Walmart's digital ecosystem, which includes payment services, health apps, and smartphone sales in over 3,000 stores. Every customer who purchases a Bait device receives the MiMedia app pre-installed or via update. In addition, the Company benefits from the reach of established Walmart apps such as "Cashi," which increases cross-selling potential. This leverage could give MiMedia access to 50 million store visitors annually – a quantum leap in user acquisition.

    MiMedia combines technological efficiency with emotional relevance. The cloud solution not only offers encrypted storage but also tools for managing personal memories – a unique selling point in times of growing data protection concerns. At the same time, the Company generates revenue through online advertising, subscriptions, and B2B licensing, enabling stable cash flows. Integration into partner ecosystems also ensures long-term market presence. For investors, it is important that the model is scalable, as no proprietary hardware is required and existing distribution networks can be utilized. As a test market, Latin America could become a proof of concept for MiMedia. The stock has gained significantly since the beginning of the year and currently remains at a high level of CAD 0.50.

    CEO Chris Giordano in an exclusive interview with Lyndsay Malchuk.

    SAP – A good start to 2025

    SAP is continuously modernizing its cloud infrastructure. With scalable ERP systems such as S/4HANA Cloud, companies are digitizing and improving their processes based on data. The subscription model now dominates the revenue structure and accounts for 86% of total revenue. Programs such as "RISE with SAP" facilitate the transition to the cloud through partnerships with hyperscalers (AWS, Azure). Hybrid approaches combine the advantages of local installations with cloud services to minimize risk in the event of outages and provide customizable solutions.

    In the first quarter, SAP's cloud order backlog grew by 28% to EUR 18.2 billion. Cloud revenue rose to EUR 4.99 billion, an increase of 27%, driven by the cloud ERP suite, which recorded a 34% increase in revenue. Operating profit (non-IFRS) climbed 60% to EUR 2.5 billion, underscoring the increased profitability. Total revenue grew by double digits to EUR 9.01 billion. These results show how strongly SAP is benefiting from the demand for cloud-based services. This trend is accelerating.

    SAP is integrating artificial intelligence into existing products rather than focusing on flashy stand-alone solutions. The AI assistant "Joule" is already embedded in HR tools such as SuccessFactors and is expected to cover over 400 use cases by the end of 2025. At the same time, the Company is developing industry-specific cloud solutions that enable efficiency gains in sectors such as logistics and manufacturing. The Business Technology Platform (BTP) serves as a central interface for data analysis and app development – a strategic asset for fostering long-term customer loyalty within the SAP ecosystem. The share price rebounded after the figures were released and is currently trading at EUR 266.30.


    The cloud is becoming the stage for a disruptive redefinition of value creation. Palantir is setting standards for critical infrastructures with AI-driven data integration and multi-cloud flexibility, while MiMedia is making private data storage suitable for mass use through white-label solutions and ecosystem partnerships such as with Walmart Latin America. SAP, in turn, is driving digitalization in business with scalable ERP cloud systems and AI integration, leading to double-digit revenue growth. All three companies have one thing in common: the path to the trillion-dollar market lies in technologies that not only optimize processes but also rethink user needs and industry logic.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

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    Der Autor

    Armin Schulz

    Armin Schulz

    Born in Mönchengladbach, he studied business administration in the Netherlands. In the course of his studies he came into contact with the stock exchange for the first time. He has more than 25 years of experience in stock market business.

    About the author



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