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December 22nd, 2020 | 08:52 CET

GS Holdings Ltd., Beyond Meat, Altria, HelloFresh - Eat, Drink and Smoke at Home!

  • Food
Photo credits: GS Holdings Ltd.

The world goes directly into Lockdown - it does not pass go or collect EUR 8,000. Loosely based on the parlour game, Monopoly, we are living quietly in a family-like community towards the turn of the year, while the stock market is experiencing new highs as well as violent turbulence. Neither the bullish moves nor the corrections are continuous. They are very selective and momentum-driven. Some standard stocks hang at 3-year lows other so-called pandemic winners go through the roof as if they could increase their profits tenfold in this environment. That's the way it is at the end of 2020, and January will probably follow this scenario seamlessly. Nothing is certain as the infection rate is developing alarmingly.

time to read: 3 minutes | Author: André Will-Laudien
ISIN: SG1CF0000001 , US08862E1091 , US02209S1033 , DE000A161408

Table of contents:


    GS Holdings Ltd - Flexible service providers are in demand

    In a critical social environment, flexible companies are in demand. One of them is Singapore-based GS Holdings Ltd, which offers its services primarily in Singapore. In addition to specializing in providing end-to-end cleaning services to the food and beverage (F&B) industry in Singapore, GS Holdings Limited has expanded its position as a leader in centralized commercial dishwashing. This service is unique and growing very strongly, handled through its subsidiary Wish Hospitality.

    GS Holdings Ltd. has diversified into the F&B market in recent years and currently operates three food courts in Singapore in Bukit Batok and Sungei Kadut Way, a halal restaurant in Changi Village, and a restaurant under the specially created brand name Sing Swee Kee. In addition, the Wish Hospitality subsidiary provides branding management for start-ups, as well as operational support for restaurant development and centralized procurement services (BOP). The service package also includes services such as recruitment and training for health and lifestyle centres or F&B outlets in China. The Company has made a very good name for itself in this area and is growing at an annual rate of 20%.

    GS Holdings Ltd. has issued around 185 million shares, with a turnover of 6.19 million Singapore dollars, the half-year profit is 928,000 Singapore dollars or 0.52 cents per share. Net asset value is 14.9 Singapore cents with a current share price in Frankfurt at around EUR 0.31. We believe that the Food & Beverage industry is one of the primary service providers, especially in the pandemic, and is one of the winners with appropriate online & delivery activities. GS Holdings is dynamically positioned and immediately implements new trends into its business model.

    Beyond Meat - The Vegan Trend is on the Move

    Another candidate currently riding the top of the wave is Beyond Meat. Founded 11 years ago by Ethan Brown with a vision to develop alternatives to the world's rampant meat consumption, Beyond is now a standard supplier to vegan eateries. The Company initially received funding from various VC donors including Kleiner Perkins Caufield & Byers, Obvious Corporation and Bill Gates Cascade Investment. In April 2013, the Company began selling chicken substitutes through the Whole Foods Market supermarket chain under the name Beyond Chicken.

    Animal rights group PETA named Beyond Meat its 2013 Company of the Year - a nod to sustainable food production. In the same year, the Beyond Beef product was launched. The Beast Burger has been available in the United States since February 2015 and Beyond Sausage since January 2018. Today, Beyond Meat Inc. is a forward-thinking US food producer that specializes primarily in the production of meat substitute products. Its offerings include burger patties as well as sausages made with a vegan base such as pea protein, beet and vegetable oils. During the pandemic, there were many vegan food supporters in the population, and the trend toward more ethical food production fits very well with the ongoing social rethinking process.

    Beyond's share price performance was very volatile after the initial listing in June 2019, the initial hype went up to USD 230 and then also led the price back to USD 60 in April 2020. With sales of around USD 400 million, the valuation of USD 7.5 billion is still very tight, but we are now really used to such prices - it's part of the new normal!

    Altria Group - Smoking remains popular

    Another pandemic issue is smoking. If bad habits are reinforced in isolation, then smoking is undoubtedly a part of human pleasure-seeking as well as frustration management. We don't want to pin all adverse, human developments on the Covid-19 virus, but smoking has trended up again. From 2004 to 2019, the percentage of declared smokers dropped from 44% to 21% - recent 2020 surveys claim to have measured an increase to 22.5%.

    Altria is the tobacco business of the former Philip Morris Group. It split into several parts to also eliminate long-term liability issues from other parts of the group, such as Food and Consumer Goods. It delivered Kraft Foods as a standalone food brand. Then, on October 1, 2012, Kraft was split into two independent publicly traded companies. Kraft Foods Group was to be responsible for North American food activities, while Mondelez International was to be responsible for global snack and confectionery activities. While Mondelez performed very well on the stock market, Altria and Kraft Heinz are currently performing less well. But that could change quickly.

    Currently, we would take a look at Altria Group. That's because with USD 30 billion in revenue remaining, its capitalization is only USD 75 billion and it's been paying a stable dividend of 8% for years. Old economy versus digitization - as a hedge to the widely overpriced digitization winners such as HelloFresh, the trade could work out in 2021.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may in the future hold shares or other financial instruments of the mentioned companies or will bet on rising or falling on rising or falling prices and therefore a conflict of interest may arise in the future. conflict of interest may arise in the future. The Relevant Persons reserve the shares or other financial instruments of the company at any time (hereinafter referred to as the company at any time (hereinafter referred to as a "Transaction"). "Transaction"). Transactions may under certain circumstances influence the respective price of the shares or other financial instruments of the of the Company.

    Furthermore, Apaton Finance GmbH reserves the right to enter into future relationships with the company or with third parties in relation to reports on the company. with regard to reports on the company, which are published within the scope of the Apaton Finance GmbH as well as in the social media, on partner sites or in e-mails, on partner sites or in e-mails. The above references to existing conflicts of interest apply apply to all types and forms of publication used by Apaton Finance GmbH uses for publications on companies.

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    Der Autor

    André Will-Laudien

    Born in Munich, he first studied economics and graduated in business administration at the Ludwig-Maximilians-University in 1995. As he was involved with the stock market at a very early stage, he now has more than 30 years of experience in the capital markets.

    About the author



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