March 2nd, 2021 | 09:45 CET
Beyond Meat, The Very Good Food Company, Nestlé: This growth tastes good
Table of contents:
At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.
Beyond Meat likes it fast and cheap
Beyond Meat impressively demonstrates that vegan burgers can also taste good. The food startup relies on peas and uses them to form burger patties with a meaty, robust taste and are therefore also well received by meat fans. The idea of meatless burgers caused a furor on the stock market, especially in the summer of 2019. At that time, Beyond Meat's share price climbed to over EUR 200. Currently, the share has reached a moderate level around EUR 123.00 and forms a flat upward trend on a one-year horizon.
Beyond Meat recently announced strategic partnerships with McDonald's and Yum Brands, which includes Taco Bell, KFC and Pizza Hut. In this way, sales are expected to increase further. These collaborations even eclipsed Beyond Meat's weak numbers. The Company reported a loss of 34 cents per share, even undercutting analysts' already weak expectations. Even in terms of sales, the Company fell short of expectations. Now, cooperation with the big players in the industry is supposed to help. For Beyond Meat, this could mean hope but also a burden. The extent to which the target group likes fast food remains an open question.
The Very Good Food Company: Vegan food like mother's cooking
The Canadian Company, The Very Good Food Company, is taking a different approach than Beyond Meat. The Company started in a home kitchen a few years ago and has been growing rapidly ever since. The twist is that The Very Good Food Company deliberately aims to offer customers the full range of vegan dishes, avoiding highly processed foods. The vegan dishes include delicious sausages or ribs, which at first glance look more like a hearty country butcher shop than a hip bar in Berlin-Kreuzberg. Nevertheless, the Canadians' range is vegan all round. Recently, the Company even bought a vegan cheese supplier and reserves the right to make further acquisitions. Even the step to Europe seems evident for the secret tip from Canada.
The Company expects the market for plant-based meat substitutes to triple by 2026. The Canadians want a big slice of this pie and may have hit a nerve with the appealing product presentation and the wide range. To make the brand known, The Very Good Food Company is relying on a mix of offline and online business. Customers can already sample the dishes in two restaurants and, if they wish, can also stock up for the kitchen at home from affiliated retail stores. It is also possible to order the products online. The concept is bearing fruit: many retailers also want to offer the products. The figures are also right: compared with the previous year, sales in the third quarter rose by 322% annually. The stock has entered consolidation after a rapid rise in 2020.
Nestlé needs to reinvent itself
While companies like The Very Good Food Company focus on growth, Nestlé is all about staying on the ball with current trends. To that end, the industry's big players are increasingly focusing on protein foods and cutting back on sugar. But that's not enough. In the third quarter, Nestlé's sales fell by 9.4%. Partly due to the weak figures, the Company is revamping itself, is increasingly targeting allergy sufferers and wants to offer healthier products. In the long term, Nestlé intends to grow by up to 6% annually. However, it remains to be seen whether the Company will achieve this.
Shares like Nestlé are suitable for very conservative investors. A dividend yield of slightly less than 3% also suits them. Those who like it a bit more dynamic can look at startups around vegan nutrition. Beyond Meat offers fast food, while The Very Good Food Company targets the high-price segment with hardly any industrially processed food. First impressions are promising.
Conflict of interest
Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may in the future hold shares or other financial instruments of the mentioned companies or will bet on rising or falling on rising or falling prices and therefore a conflict of interest may arise in the future. conflict of interest may arise in the future. The Relevant Persons reserve the shares or other financial instruments of the company at any time (hereinafter referred to as the company at any time (hereinafter referred to as a "Transaction"). "Transaction"). Transactions may under certain circumstances influence the respective price of the shares or other financial instruments of the of the Company.
Furthermore, Apaton Finance GmbH reserves the right to enter into future relationships with the company or with third parties in relation to reports on the company. with regard to reports on the company, which are published within the scope of the Apaton Finance GmbH as well as in the social media, on partner sites or in e-mails, on partner sites or in e-mails. The above references to existing conflicts of interest apply apply to all types and forms of publication used by Apaton Finance GmbH uses for publications on companies.
Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and etc. on news.financial. These contents serve information for readers and does not constitute a call to action or recommendations, neither explicitly nor implicitly. implicitly, they are to be understood as an assurance of possible price be understood. The contents do not replace individual professional investment advice and do not constitute an offer to sell the share(s) offer to sell the share(s) or other financial instrument(s) in question, nor is it an nor an invitation to buy or sell such.
The content is expressly not a financial analysis, but rather financial analysis, but rather journalistic or advertising texts. Readers or users who make investment decisions or carry out transactions on the basis decisions or transactions on the basis of the information provided here act completely at their own risk. There is no contractual relationship between between Apaton Finance GmbH and its readers or the users of its offers. users of its offers, as our information only refers to the company and not to the company, but not to the investment decision of the reader or user. or user.