Recent Interviews

Matthew Salthouse, CEO, Kainantu Resources

Matthew Salthouse
CEO | Kainantu Resources
3 Phillip Street #19-01 Royal Group Building, 048693 Singapore (SGP)

+65 6920 2020

Interview Kainantu Resources: "We hold the key to growth in the Asia-Pacific region".

Justin Reid, President and CEO, Troilus Gold Corp.

Justin Reid
President and CEO | Troilus Gold Corp.
36 Lombard Street, Floor 4, M5C 2X3 Toronto, Ontario (CAN)

+1 (647) 276-0050

Interview Troilus Gold: "We are convinced that Troilus is more than just a mine".

John Jeffrey, CEO, Saturn Oil + Gas Inc.

John Jeffrey
CEO | Saturn Oil + Gas Inc.
Suite 1000 - 207 9 Ave SW, T2P 1K3 Calgary (CAN)


Saturn Oil + Gas CEO John Jeffrey: "Acquisition has increased production by 2,000%"

16. February 2021 | 10:40 CET

Adler Modemärkte, RYU Apparel, Adidas: Which stock will be in season tomorrow?

  • Apparel
Photo credits: RYU Apparel

Fashion is a challenging business - and at the same time incredibly versatile. While one brand is on the brink of collapse, new labels emerge elsewhere, selling like hot cakes. Why is that? Probably because for many people, fashion is an expression of their identity. When simple clothing becomes a personal statement, fashion companies have won and have a strong brand in their portfolio. But how do you find fashion companies that offer great opportunities?

time to read: 3 minutes by Nico Popp
ISIN: CA74979J4072 , DE000A1H8MU2 , DE000A1EWWW0



Nico Popp

At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.

About the author

Adler Modemärkte: Where is the bottom?

One approach is to weed out those concepts that promise little success. Adler Modemärkte has been in insolvency proceedings for some time due to over-indebtedness. A reorganization under the Company's responsibility is being examined. According to insolvency experts, such a procedure offers the chance of a comeback. The share reached a new all-time low just a few days ago - but what happens next? While in many classic insolvency proceedings, the share prices only rise again due to senseless speculation and gradually collapse like a house of cards. However, there is still hope in the case of Adler.

As the Company has reported, it was primarily the second lockdown that drove the fashion chain into insolvency. The current status gives the chance to renegotiate with creditors and also to turn on the costs. If the Company succeeds in using the lockdown weeks to set the right course, Adler can again move forward. Positive examples include Galeria Karstadt Kaufhof and Sinn. Some funds have divested themselves of Adler Modemärkte shares in recent weeks, which explains the sell-off and the lower prices. If the value finds a bottom, the restructuring succeeds under the Company's responsibility, and if the business starts up again after the end of the lockdown, there may be hope again, even for shareholders. At present, however, the stock is an insolvency stock. Furthermore, investors should keep in mind that Adler does not have the hippest image and cannot compete digitally with young brands.

RYU Apparel: The turnaround stock that hits a nerve

The Canadian Company RYU Apparel shows that things can go differently for fashion stocks. The Canadians produce high-quality sports and leisure fashion and have met the young and middle-class buyers' taste with their minimalist designs. RYU sells its fashion in retail stores but also online in North America. The idea: once you find your size, you can easily shop the other products online. The concept seems to be working: If you visit the RYU online stores for Canada or the US, many products are already out of stock.

RYU has long recognized that fashion is all about offering something unique and is breaking new ground in marketing. In addition to product placements in films and series, the Company also relies on influencer marketing and cooperates with athletes. Examples include professional golfers and the Canadian skateboard team. Just recently, Stefanie Crosby, an expert in cross-border mergers and acquisitions and influencer marketing, joined the board of directors. After the Company was still down a few months ago, new CEO Cesare Fazari ensured a turnaround: new designers, more efficient processes and innovative marketing should get the Company and the stock back on track. In the last three months alone, the share price has risen by almost 40%. Nevertheless, on a three-year horizon, a loss of around 90% remains - speculative investors can find a great opportunity in precisely this.

Adidas: Top dog with limited potential

Shareholders of Adidas do not need a lot of daring. The Company is one of the world's most prominent players in sportswear. Since it is also becoming more and more fashionable to combine sports accessories with everyday clothing, Adidas is also benefiting. Although the lockdown is also a burden for the brand, Adidas, as a large corporation, has the means to accelerate growth in eCommerce. In the third quarter, the online segment again grew by around 50% after already strong figures in previous quarters.

What gives the share particular stability also ensures that the stock's potential from Franconia is limited: Adidas has long sold its shoes and clothing in all regions of the world. The Company can hardly do any better in marketing either - the world's best-known athletes already wear the brand. What's more, customers often only notice the distinctive lettering in passing. That is the price of high awareness. Despite its problems, Adidas should come through the current lockdown well and is perfectly positioned to maintain its market position. For investors, however, this is a bit short on fantasy. Those looking for stocks where a successful marketing move can multiply profits are better off looking at RYU.


Nico Popp

At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.

About the author

Conflict of interest & risk note

In accordance with §34b WpHG we would like to point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH may hold long or short positions in the aforementioned companies and that there may therefore be a conflict of interest. Apaton Finance GmbH may have a paid contractual relationship with the company, which is reported on in the context of the Apaton Finance GmbH Internet offer as well as in the social media, on partner sites or in e-mail messages. Further details can be found in our Conflict of Interest & Risk Disclosure.

Related comments:

07. July 2021 | 13:01 CET | by André Will-Laudien

Aston Martin, RYU Apparel, Hugo Boss, HanseYachts - Luxury Top Picks to get rich!

  • Apparel

Crazy times - Boris Johnson is abandoning all Corona rules because he wants to free the people. In Germany, vaccine doses are now being destroyed daily because registrations for the vaccine administration are canceled en masse. In dealing with people, politics often comes up against indefinable limits; certain adjusting screws have been turned too much and too far to steer and control behavior from above. The desire for life is now visibly apparent; the shopping streets are filling up, some products are simply out of stock or unavailable. Everything is in short supply - and because of rising prices, the manufacturers of luxury goods are looking forward to the new livelihoods who have learned in lockdown that pure possession of money does not make you happier.


11. March 2021 | 08:50 CET | by Nico Popp

Zalando, RYU Apparel, Aurelius: A comeback is in the air

  • Apparel

The stock market is a daily business. What's hot today can be out tomorrow. It is similar in fashion, making it all the more important for investors to keep a cool head and not overinterpret every development. The market often lures us onto the wrong track with its capers. Inexperienced investors in particular then make the wrong decisions. We present three comeback stocks and explain how investors can act.