Close menu

July 27th, 2022 | 13:14 CEST

Value stocks for today and the future: McDonald's, Saturn Oil + Gas, Coca-Cola

  • Oil
  • Investments
Photo credits:

Especially those who now want to enter the stock market for the long term may be looking for a risk buffer. The value approach has proven its worth. The basic idea is to buy stocks with robust business models at low valuations and thus be protected on the downside even in the event of weak performance. The idea is that stocks we have bought at low prices also have upside potential. We present two typical value stocks and show why even value investors should sometimes break new ground.

time to read: 3 minutes | Author: Nico Popp
ISIN: MCDONALDS CORP. DL-_01 | US5801351017 , Saturn Oil + Gas Inc. | CA80412L8832 , COCA-COLA CO. DL-_25 | US1912161007

Table of contents:

    John Jeffrey, CEO, Saturn Oil + Gas Inc.
    "[...] The Oxbow Asset now delivers a substantial free cash flow stream to internally fund our impactful drilling and workover programs. [...]" John Jeffrey, CEO, Saturn Oil + Gas Inc.

    Full interview


    Coca-Cola: These figures were good

    Two typical value stocks are McDonald's and Coca-Cola. Their business models are as simple as they are ingenious: there is good money to be made from food and drink. Even in difficult economic times, people still go to McDonald's or reach for a cool Coke. Moreover, the brands with the golden M and the iconic white lettering on a red background have great appeal worldwide - regardless of where people come from, whether they are poor or rich: Coca-Cola and McDonald's attract customers of all backgrounds. In addition to their strong brands and unbeatable business models, both companies often score points with their valuation. But is that currently the case?

    Coca-Cola's P/E ratio is currently around 27, and the Company is on a growth path. In the first quarter of 2022, sales climbed 16.3% and profits were up 23.9%. Except for Asia, operating numbers grew by double digits in every global region. In Asia, the lockdown in China weighed. This is, therefore, a special effect. While the P/E ratio of more than 25 is not cheap at first glance, Coca-Cola has strong pricing power and products that almost sell themselves. The good figures speak for this. With various sugar-free alternatives, the Company also appeals to the health-conscious.

    McDonald's: Russia shock weighs heavily on the stomach

    McDonald's has also taken a step toward the health-conscious area and now offers numerous vegan alternatives and salads. Coca-Cola's sugar-free fizzy drinks are also traditionally found at the burger joints of the golden M. At 27, McDonald's P/E ratio has also reached a high level for typical value stocks. In addition, McDonald's figures are weaker. Store closures in Russia have weighed on earnings. First-quarter profit shrank 28% to USD 1.1 billion. Net sales climbed at least 11%. Despite the mixed numbers, McDonald's remains strong internationally. The figures should also improve again after the Russia shock.

    Saturn Oil & Gas: 2022 EBITDA significantly above market capitalization

    Investors don't get much "value" from Coca-Cola and McDonald's, given their high valuations - too many investors rush into stocks that have been known as value stocks for years. Yet there are also companies scoring points these days with P/E ratios in the low single digits and enjoying a special boom - like the Canadian oil producer Saturn Oil & Gas. At the end of the first half of the year, the Company announced its outlook for the current fiscal year and beyond. In the most recent guidance for the full year 2022, Saturn reported EBITDA of CAD 155 million - with a current market capitalization of just CAD 139 million. The company will reach the 12,000 BOE per day mark for the foreseeable future following its recent acquisition of another 4,000 BOE per day.

    Saturn Oil & Gas aims to be debt-free from 2024 - the acquisitions made only last year and this year would then have paid for themselves directly and would also contribute directly to profits after interest. The market has not yet fully caught on to this perspective. Many investors still see Saturn Oil & Gas as an aggressive growth stock. However, the latest guidance and the quarterly reports before that have already shown that the Company is heading in the direction of value. This is further supported by the fact that management has historically used high oil prices to hedge production and limit shareholder risk. Only yesterday, analysts at Eight Capital initiated their coverage of Saturn Oil & Gas and see the price target at CAD 7.50. The analysts also stress that the current valuation does not reflect the Company's potential.

    While companies like McDonald's and Coca-Cola are in a different position due to their size and strong brands, which justifies some premium, Saturn Oil & Gas appears relatively undervalued given the bare numbers. Moreover, the current situation in the energy market shows that oil will continue to gush as reliably as Coke in a McDonald's store for years to come. Saturn Oil & Gas supplies the coveted material from Canada, which is entirely harmless politically and has been implementing its own ESG policy for years, which includes, among other things, providing targeted support for young women entering the energy industry in Canada. In 2022, the share price performance of Saturn Oil & Gas has been anything but pleasing, but valuations are now extremely low - a turnaround is a question of economic common sense.

    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") currently hold or hold shares or other financial instruments of the aforementioned companies and speculate on their price developments. In this respect, they intend to sell or acquire shares or other financial instruments of the companies (hereinafter each referred to as a "Transaction"). Transactions may thereby influence the respective price of the shares or other financial instruments of the Company.
    In this respect, there is a concrete conflict of interest in the reporting on the companies.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.
    For this reason, there is also a concrete conflict of interest.
    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

    Risk notice

    Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and the like on These contents are exclusively for the information of the readers and do not represent any call to action or recommendations, neither explicitly nor implicitly they are to be understood as an assurance of possible price developments. The contents do not replace individual expert investment advice and do not constitute an offer to sell the discussed share(s) or other financial instruments, nor an invitation to buy or sell such.

    The content is expressly not a financial analysis, but a journalistic or advertising text. Readers or users who make investment decisions or carry out transactions on the basis of the information provided here do so entirely at their own risk. No contractual relationship is established between Apaton Finance GmbH and its readers or the users of its offers, as our information only refers to the company and not to the investment decision of the reader or user.

    The acquisition of financial instruments involves high risks, which can lead to the total loss of the invested capital. The information published by Apaton Finance GmbH and its authors is based on careful research. Nevertheless, no liability is assumed for financial losses or a content-related guarantee for the topicality, correctness, appropriateness and completeness of the content provided here. Please also note our Terms of use.

    Der Autor

    Nico Popp

    At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.

    About the author

    Related comments:

    Commented by Stefan Feulner on November 25th, 2022 | 23:16 CET

    Viromed Medical AG, Encavis AG, K+S - The foundation is laid

    • Covid19
    • Investments

    For weeks now, the most important stock markets around the globe have been on an upward trend. What was initially only declared as a countermovement in the overriding downward movement could now be the start of a more pronounced year-end rally. While indices such as the DAX and the Dow Jones have already managed to break out of the downtrends they have been following since the start of the Ukraine war, smaller stocks, in particular, still offer considerable catch-up potential.


    Commented by Juliane Zielonka on November 24th, 2022 | 14:14 CET

    Rheinmetall, Saturn Oil + Gas, Amazon - These shares are growing in the face of crises

    • Mining
    • Oil
    • Gas
    • Defense
    • ecommerce

    Tech groups like Amazon are laying off 10,000 employees to get back on track. Shareholders will be happy, and Amazon's Alexa department employees should quickly sign up with Indeed. The department is posting the biggest losses in 2022. Rheinmetall AG is off to a good start through the crisis. Thanks to the "ring swap" deal, the Düsseldorf-based company is now supplying the Greeks with fresh tanks. In turn, the Greeks give their Soviet-designed tanks to Ukraine's soldiers. Rheinmetall's share price has risen by 127.14% since the beginning of the year. Also among the crisis winners is Saturn Oil & Gas. With its numerous active oil drilling projects, investors have a broadly diversified portfolio at their disposal.


    Commented by Armin Schulz on November 23rd, 2022 | 12:10 CET

    K+S, Defense Metals, RWE - Profiting from stocks that fight shortcomings

    • Mining
    • RareEarths
    • fertilizer
    • Investments

    The first supply chain problems occurred during the Corona Pandemic. With the outbreak of the Ukraine conflict, further deficiencies of Western countries were exposed. It has been known for a long time that the US and Europe are dependent on raw materials and energy from Russia and China. The Middle Kingdom, in particular, already has a monopoly on critical raw materials such as rare earths and tungsten. There has been a minor trade war between the US and China for some time now. Russia has supplied both Europe and the US with cheap energy. Now in times of tension, the dependencies are coming out in the open. So today, we look at three stocks that can combat the shortage.