Close menu




January 11th, 2022 | 11:20 CET

Steinhoff, Aspermont, Bayer - Crazy speed

  • Digitization
Photo credits: pixabay.com

In terms of digitization, Germany lags light years behind other countries. Most of the big Internet success stories were written in the USA with Facebook, Google, Amazon and Apple. Yet new developments are coming faster and faster, and the digital transformation continues unabated. Down Under, the next success story is currently being built: The transformation of a venerable publishing house into a digital media company. The next big step is on the horizon, which should bring great potential for investors with the help of new shareholders. But the story is still in its infancy.

time to read: 4 minutes | Author: Stefan Feulner
ISIN: STEINHOFF INT.HLDG.EO-_50 | NL0011375019 , ASPERMONT LTD | AU000000ASP3 , BAYER AG NA O.N. | DE000BAY0017

Table of contents:


    It goes hit after hit

    It is rather rare to find such a success story as that of the digital media company Aspermont. Before its transformation about 5 years ago, the Australians were a mining industry publisher that gained notoriety by publishing the two oldest publications for the mining sector, Mining Journal and Mining Magazine. But the days of print media were coming to an end.

    So the CEO, Alex Kent, decided to start the digital transformation by launching an "anything as a service" (XaaS) model for B2B media that would distribute high-quality content at a cost to a growing global audience. Aspermont has over 7.5 million registered contacts from the mining, energy, and agriculture segments through its long history. Payment runs similar to Netflix via flat-rate model, but multi-tiered and personalized.

    Proven model

    The model quickly bore fruit. Aspermont has established itself as the absolute market leader in the mining industry. The next step is to expand into other segments and countries by developing the disruptive B2B platform, which is expected to generate enormous economies of scale. With the establishment of a joint venture with Spark Plus and IPC, the entry into the lucrative fintech segment was sealed with the development of a capital-raising platform. It could contribute significantly to the already positive cash flow in the near future.

    Potential recognized

    CEO Alex Kent always emphasized growing from its own cash flow. As the latest annual figures show, this has undoubtedly been achieved. As a result of the high cash flow, the balance sheet shows a cash balance of AUD 7.0 million, and the gross margin rose from 58 to a remarkable 65%. The potential has also been recognized by SooChow CSSD Capital Markets SCMM, an investment bank specializing in young, high-growth companies in Asia.

    The latter signed an agreement with Aspermont for management consulting services. Separately, SCCM will underwrite unlisted transferable stock options that can be exchanged for Aspermont common shares. In total, there are up to 250 million shares with a maturity date of only Sept. 30, 2022, and an exercise price of AUD 0.0432 per share.

    Aspermont's share price in Sydney is currently quoted at AUD 0.025. Thus, there is a potential of almost 50% until SCMM even gets the opportunity to exercise the options. Since we assume that an investment bank making investments in the order of more than AUD 10 million is looking for high returns, investors should be eager to see what happens in the next few months. A win-win situation for Aspermont! If the options were to be exercised, the Australians would receive a sum of AUD 10.8 million, the equivalent of EUR 6.84 million.

    Steinhoff sells the silverware

    Following the agreement with the former Tekkie Town founders and Trevo Capital, the approval of the main settlement should only be a formality; the Western Cape High Court is expected to approve it on Jan. 24, 2022. That would solve the first construction site. From now on, it is up to the Steinhoff Group to push the enormous debt and interest burden. In the previous week, the initial S-1 registration form was filed with the SEC for Mattress Firm to prepare for a possible IPO.

    The German-South African group still holds just under 50% of the mattress retail chain from the USA. At the same time, the Company itself was struggling with bankruptcy. Before the insolvency in 2018, the Company operated around 3600 stores in the USA. After the closure of about 700 stores, the insolvency proceedings were concluded at the end of 2018. Since then, things have been going smoothly again, with sales in the first half of 2021 totaling around EUR 1.69 billion.

    And the flogging of silverware continues in Europe. The group with the red chair, XXXLutz, is taking over the Swiss discount furniture chain Lipo with over 600 employees. The acquisition includes all 23 of the chain's furniture stores in Switzerland. The sale price was not disclosed, Lutz announced Monday. The deal is subject to approval by the relevant antitrust authorities. The transaction is expected to be completed by mid-2022.

    Steinhoff's enterprising management is trying everything to push down its enormous debt burden. However, it remains more than questionable whether the subsidiaries, which are undoubtedly doing well, will be enough to service the debt. It remains risky.

    Resistance cracked

    It took a long time, but it looks as if the pharmaceutical and agricultural giant Bayer has found its bottom. With the breakout above the resistance at EUR 49.90, the next target is around EUR 57.73. Should this striking area be cracked, the bottoming formation should be finished, unlike the glyphosate settlement.

    For the future, the Leverkusen-based Company has agreed on strategic cooperation with Mammoth Biosciences. According to their own statements on Monday, both companies want to develop next-generation CRISPR products jointly. "The partnership, which is additionally combined with a continuing option for Bayer, aims to use Mammoth Biosciences CRISPR systems to develop in vivo gene editing therapies," Bayer said. Initially, the Company will focus on targets in the liver, it said. According to the statement, Mammoth Biosciences is expected to receive an upfront payment of USD 40 million. With future potential milestone and option payments, that sum could rise to as much as USD 1 billion.


    Digital transformation is advancing, and Australian digital company Aspermont has recognized the signs. With a new partner, there is considerable growth potential here. Steinhoff continues to sell briskly but remains high-risk. Bayer may have achieved the technical liberation blow.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") currently hold or hold shares or other financial instruments of the aforementioned companies and speculate on their price developments. In this respect, they intend to sell or acquire shares or other financial instruments of the companies (hereinafter each referred to as a "Transaction"). Transactions may thereby influence the respective price of the shares or other financial instruments of the Company.
    In this respect, there is a concrete conflict of interest in the reporting on the companies.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.
    For this reason, there is also a concrete conflict of interest.
    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

    Risk notice

    Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and the like on news.financial. These contents are exclusively for the information of the readers and do not represent any call to action or recommendations, neither explicitly nor implicitly they are to be understood as an assurance of possible price developments. The contents do not replace individual expert investment advice and do not constitute an offer to sell the discussed share(s) or other financial instruments, nor an invitation to buy or sell such.

    The content is expressly not a financial analysis, but a journalistic or advertising text. Readers or users who make investment decisions or carry out transactions on the basis of the information provided here do so entirely at their own risk. No contractual relationship is established between Apaton Finance GmbH and its readers or the users of its offers, as our information only refers to the company and not to the investment decision of the reader or user.

    The acquisition of financial instruments involves high risks, which can lead to the total loss of the invested capital. The information published by Apaton Finance GmbH and its authors is based on careful research. Nevertheless, no liability is assumed for financial losses or a content-related guarantee for the topicality, correctness, appropriateness and completeness of the content provided here. Please also note our Terms of use.


    Der Autor

    Stefan Feulner

    The native Franconian has more than 20 years of stock exchange experience and a broadly diversified network.
    He is passionate about analyzing a wide variety of business models and investigating new trends.

    About the author



    Related comments:

    Commented by Armin Schulz on May 12th, 2026 | 07:25 CEST

    Do not miss the return of the Industrial Revolution: Mercedes-Benz, First Hydrogen, and Rockwell Automation are leading the way

    • Hydrogen
    • greenhydrogen
    • cleantech
    • Digitization
    • AI
    • Robotics

    The next stage of the green transformation is targeting two stubborn sources of emissions: heavy-duty transportation and energy-intensive industry. Green hydrogen is replacing diesel and coal in these sectors, while driverless transport systems and autonomous robots are revolutionizing logistics and manufacturing. However, the key lies in the intelligent integration of both technologies—only this will pave the way for emission-free, efficient value chains. Those who recognize this synergy early on can benefit from future markets worth billions. It is precisely this pioneering role that Mercedes-Benz, with its autonomous driving concepts, First Hydrogen, with its unmanned hydrogen vehicles, and Rockwell Automation, with its data-driven production automation, are claiming.

    Read

    Commented by Nico Popp on May 12th, 2026 | 07:15 CEST

    Nuclear Power for AI: How Amazon, Paladin Energy, and Standard Uranium Are Fueling the New Uranium Supercycle

    • Mining
    • Uranium
    • nuclear
    • Energy
    • AI
    • Digitization

    The world is changing at an ever-faster pace. While the first phase of decarbonization was primarily driven by renewable energy from wind and solar power, the unprecedented rise of AI models has exposed a weakness in this strategy - the lack of carbon-free baseload power. For this reason, alliances are now forming between the tech giants of Silicon Valley and the resource pioneers of Canada's Athabasca Basin. The goal: to secure the future of digital infrastructure. The global energy landscape is thus at a turning point where purely ideological debate is giving way to harsh economic reality. While the years following the Paris Agreement were marked by ambitious goals, the current decade is defined by industrial sovereignty and profitability. We highlight opportunities.

    Read

    Commented by Fabian Lorenz on May 6th, 2026 | 07:05 CEST

    180% in 4 weeks! Are AIXTRON and LPKF Laser too expensive? Is Aspermont stock too cheap?

    • bigdata
    • Digitization
    • semiconductor
    • smallcaps

    With small-cap stocks, it sometimes takes a little longer for a stock's potential to be recognized. This appears to be the case with Aspermont, giving investors the opportunity to get in early. Analysts see nearly 200% upside potential, and the latest quarterly figures confirm that growth expectations for the coming years are realistic. LPKF Laser and AIXTRON are currently at the center of the hype. Their shares have risen by up to 180% in just 4 weeks. However, this means valuations are anything but low. A great deal of future growth is already priced in. Analysts are becoming more skeptical.

    Read