Close menu

November 25th, 2020 | 11:24 CET

RYU Apparel, Nike, Abercrombie - Black Week Online is booming!

  • Sportswear
Photo credits: RYU Apparel

The Bitcoin goes through the roof with USD 19.400, and Amazon & Co. is ringing the cash box. We are in Black Week - the shopping week with the highest turnover of the year. Introduced originally as Black Friday, it was the Friday following Thanksgiving, when 85% of all North Americans don't have to go to work. And what do Americans prefer to do than shop? US retailers make about 20% of their annual sales during this time because there are also early Christmas purchases. In COVID-19 times the picture is again in favour of online business. Yesterday the Black Week started with great discount offers, today the Dow Jones jubilates with new highs - we take a closer look at prominent representatives of the styling industry.

time to read: 4 minutes | Author: André Will-Laudien
ISIN: CA74979J4072 , US6541061031 , US0028962076

Table of contents:

    RYU Apparel - A newcomer in online styling

    RYU Apparel, or "Respect Your Universe", is a trendy urban sportswear and accessories brand created for the fitness, performance and lifestyle of athletes. From the very beginning, RYU has been designed to meet the highest standards of fit, comfort and durability to meet the highest demands of human motion performance.

    After two capital increases with strong participation of the new management, Cesara Fazari (CEO), a successful relaunch of the Company and brand has been carried out since mid-September. According to current plans, the Company would like to triple its turnover in just a few months, and corresponding Internet leads are already showing a high attractiveness factor among young consumers. RYU currently generates around 4/5 of its turnover online, and the number of partnerships in the store sector is continually growing.

    RYU recently entered into a cooperation with Zoom Media and Francois de Gaspe Beaubien to launch a North American campaign for "Generation Active", a community of people who lead active lifestyles and exemplify motivation and positive attitudes to life. By using Zoom Media's powerful platforms, including GymTV in 5,150 health clubs, mobile, email and social media, RYU will be able to connect with three million members of Generation Active. A virtue that currently has to be ranked at the top due to contact restrictions of the COVID 19 pandemic. People are looking for support and connection in these times - RYU stands for a community and dynamic trend towards physiological fulfilment that also promotes the positive Mindset, which will become for RYU the complete brand message.

    The RYU share is currently quoted at CAD 0.13 and is still on hold. When the Black Week figures become known, investors will only then really become aware of this new Style share. The current market capitalization of around CAD 22 million is still very manageable.

    Nike - The top dog sprints away

    Whoever speaks of sport and fitness, says NIKE. The Company started in the US state of Oregon as Blue Ribbon Sports in 1964 and changed its name to today's Nike Inc. in 1971. Since 1989, Nike has been the world's leading sports goods supplier, with a clear lead over Adidas and VF Corporation (Eastpak, JanSport and Vans). The Company's business activities focus on the design, development and distribution of high-quality sports equipment; this includes shoes, clothing, sports equipment and aids as well as accessories.

    Nike Inc. reported mixed figures for the last quarter. Despite massive annualized growth of 82% in digital sales, sales increased "only" 10% year-on-year. The online division now accounts for 30% of sales, although the high-revenue stores had to be closed for some time. At the beginning of 2020, the Pandemic mainly affected business in China, but sales there have nevertheless grown by 6% on an annualized basis. The largest market for Nike remains North America, with a share of around 50% of sales.

    With a market capitalization of USD 209 billion, Nike is one of the 100 largest companies in the world, and brand awareness is at a high 94%. Just yesterday the share price reached an all-time high again, in 2020 the value has already risen 35%.

    Abercrombie - Phoenix from the ashes

    Another design retailer of the early 2000s is Abercrombie & Fitch. The Style, Hollister, also belongs to the group. In 2013, the trendy brand got into a public KO discussion. The social mission statement was no longer in line with the slimming ideals of A&F, and an unprecedented negative campaign followed this. The management had to distance itself from its maxims publicly. The main reason for this was the absence of oversize for girls, because "she only wants to be worn by successful and beautiful people". Employees also conformed to these pseudo-ideals, and "non-compliant" job applicants were rejected. The net community came out for a massive counter-attack.

    Within a few quarters, the A&F stores lost about 80% of their market share, the statement "we only make clothes for cool and slim kids" became the Company's undoing. With share prices below USD 10 and a capitalization of only USD 400 million, the Company had to cope with a mountain of debt of USD 2 billion. The experiment and the relaunch of the brand only really succeeded in 2020 when the share was available below USD 8.

    Since August, the share has tripled in value. It is likely to make a small profit again on a net basis in 2021. However, sales in the third quarter amounted to USD 819.7 million, a small minus of 5%. While revenues in the over-the-counter stores continued to suffer from the effects of the Corona crisis, they rose significantly in online retailing. There, the Company recorded an increase of 43% to USD 382 million. The Company was able to increase its earnings very strongly, with operating profit rising from USD 14.5 million to USD 58.6 million. A&F, including Hollister, is back!

    Many sympathizers of the then trendy brand have jumped on the bandwagon. The old times seem to have been forgotten. Let's see where the stylish group can still develop, like a phoenix from the ashes it has already made an impressive return. The market capitalization has again reached USD 1.5 billion, and the debts have been halved.

    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may in the future hold shares or other financial instruments of the mentioned companies or will bet on rising or falling on rising or falling prices and therefore a conflict of interest may arise in the future. conflict of interest may arise in the future. The Relevant Persons reserve the shares or other financial instruments of the company at any time (hereinafter referred to as the company at any time (hereinafter referred to as a "Transaction"). "Transaction"). Transactions may under certain circumstances influence the respective price of the shares or other financial instruments of the of the Company.

    Furthermore, Apaton Finance GmbH reserves the right to enter into future relationships with the company or with third parties in relation to reports on the company. with regard to reports on the company, which are published within the scope of the Apaton Finance GmbH as well as in the social media, on partner sites or in e-mails, on partner sites or in e-mails. The above references to existing conflicts of interest apply apply to all types and forms of publication used by Apaton Finance GmbH uses for publications on companies.

    Risk notice

    Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and etc. on These contents serve information for readers and does not constitute a call to action or recommendations, neither explicitly nor implicitly. implicitly, they are to be understood as an assurance of possible price be understood. The contents do not replace individual professional investment advice and do not constitute an offer to sell the share(s) offer to sell the share(s) or other financial instrument(s) in question, nor is it an nor an invitation to buy or sell such.

    The content is expressly not a financial analysis, but rather financial analysis, but rather journalistic or advertising texts. Readers or users who make investment decisions or carry out transactions on the basis decisions or transactions on the basis of the information provided here act completely at their own risk. There is no contractual relationship between between Apaton Finance GmbH and its readers or the users of its offers. users of its offers, as our information only refers to the company and not to the company, but not to the investment decision of the reader or user. or user.

    The acquisition of financial instruments entails high risks that can lead to the total loss of the capital invested. The information published by Apaton Finance GmbH and its authors are based on careful research on careful research, nevertheless no liability for financial losses financial losses or a content guarantee for topicality, correctness, adequacy and completeness of the contents offered here. contents offered here. Please also note our Terms of use.

    Der Autor

    André Will-Laudien

    Born in Munich, he first studied economics and graduated in business administration at the Ludwig-Maximilians-University in 1995. As he was involved with the stock market at a very early stage, he now has more than 30 years of experience in the capital markets.

    About the author

    Related comments:

    Commented by Carsten Mainitz on February 11th, 2021 | 12:13 CET

    Adidas, RYU Apparel, Zalando - Athleisure look: not only look good, but perform well too!

    • Sportswear

    Over the last few years, the artificial word "athleisure" has become accepted as a term for sports and functional clothing worn in everyday life, also known as urban or activewear. The sportswear industry (Athletic Apparel Industry) is dominated by Nike, followed by the strong number two Adidas. Puma and Under Armour are other well-known players. Also, there are many still small, innovative and dynamically growing companies attracting more and more attention. And one industry is benefiting from any new trends in Corona times: mail order.


    Commented by André Will-Laudien on December 29th, 2020 | 09:00 CET

    RYU Apparel, Adidas, Under Armour - Styling high on the agenda!

    • Sportswear

    The third wave of closures in Austria and now complete lockdown! Until January 18, not much is running in the Alpine country - however, the ski resorts are still open. Sports training is not a problem even in pandemic conditions - likely responsible for this is the strong lobby of ski tourism, which extends from hoteliers, restaurant owners, and mountain railway operators to the sports industry. The government followed the request and successfully resisted European uniformity. Reason: The Austrian gross domestic product is dependent on tourism to 37%, and here the winter pays two-thirds of the fee again. Turning off the tap at this point would immediately raise the question of who has to bear the economic damage. In any case, the EU will not pay - this has already been announced, so that skiing pleasure remains possible in Austria. We look at the sports and styling industry - is a new outdoor boom starting?


    Commented by Carsten Mainitz on December 22nd, 2020 | 08:37 CET

    Nike, RYU Apparel, Adidas - Which share is now setting off at a sprint?

    • Sportswear

    According to Statista, the global market for sporting goods is worth USD 180 billion. In addition to large established players such as Nike or Adidas, there are many small suppliers in the industry. Both groups are worth a look at because it is a business with high margins and a large addressable market. Especially for small, emerging suppliers, a clear profile and brand building are essential. In addition, online retailing offers excellent opportunities. We show you where the music plays.