Recent Interviews

Dirk Graszt, CEO, Clean Logistics SE

Dirk Graszt
CEO | Clean Logistics SE
Trettaustr.32, 21107 Hamburg (DE)


Interview Clean Logistics: Hydrogen challenge to Daimler + Co.

Matthew Salthouse, CEO, Kainantu Resources

Matthew Salthouse
CEO | Kainantu Resources
3 Phillip Street #19-01 Royal Group Building, 048693 Singapore (SGP)

+65 6920 2020

Interview Kainantu Resources: "We hold the key to growth in the Asia-Pacific region".

Justin Reid, President and CEO, Troilus Gold Corp.

Justin Reid
President and CEO | Troilus Gold Corp.
36 Lombard Street, Floor 4, M5C 2X3 Toronto, Ontario (CAN)

+1 (647) 276-0050

Interview Troilus Gold: "We are convinced that Troilus is more than just a mine".

29. December 2020 | 09:00 CET

RYU Apparel, Adidas, Under Armour - Styling high on the agenda!

  • Sportswear
Photo credits: RYU Apparel

The third wave of closures in Austria and now complete lockdown! Until January 18, not much is running in the Alpine country - however, the ski resorts are still open. Sports training is not a problem even in pandemic conditions - likely responsible for this is the strong lobby of ski tourism, which extends from hoteliers, restaurant owners, and mountain railway operators to the sports industry. The government followed the request and successfully resisted European uniformity. Reason: The Austrian gross domestic product is dependent on tourism to 37%, and here the winter pays two-thirds of the fee again. Turning off the tap at this point would immediately raise the question of who has to bear the economic damage. In any case, the EU will not pay - this has already been announced, so that skiing pleasure remains possible in Austria. We look at the sports and styling industry - is a new outdoor boom starting?

time to read: 3 minutes by André Will-Laudien
ISIN: CA74979J4072 , DE000A1EWWW0 , US9043111072



André Will-Laudien

Born in Munich, he first studied economics and graduated in business administration at the Ludwig-Maximilians-University in 1995. As he was involved with the stock market at a very early stage, he now has more than 30 years of experience in the capital markets.

About the author

RYU Apparel - It goes ahead with Respect Your Universe

It's crafty how RYU Apparel has built up a complete fan base in a short time. The cooperation with Zoom Media and Francois de Gaspe Beaubien creates the target group "Generation Active". This approach torpedoes many of the customer strata of Nike, Reebok, Asics or Under Armour, which for their part are vying for the front ranks in the "Modern Street Life" segment. Nike certainly has the most significant budgets here - but given a turnover of USD 40 billion, it also has the related resources. Therefore, RYU will concentrate very intensely on its motto in marketing because everyone wants to belong to the "Active Generation".

Today's young consumers are no longer so strongly oriented to advertisements, but rather to testimonials and acting icons. Product placement in a new, hip Netflix series such as "The Count" or a cooperation with a YouTube star, therefore, brings many more 14 to 29-year-olds to the counter than was thought a few years ago. In other words, people want and wear what the idol in their favourite series is wearing. Sporting goods manufacturers nowadays shoot elaborate outdoor documentaries and cleverly post their merchandise before the snow-border jumps out of the plane. RYU masters this marketing very well acts creatively and conspicuously. It expects enormous surges in demand from the above-mentioned consumer generations in 2021, which today quite often have monthly budgets of over USD 500.

On December 22, RYU Apparel announced another CAD 1 million private placement, so the coffers are well-filled for the new year to raise awareness with new social media and online campaigns. The Company's market value is now at CAD 24 million - here we should expect a loose doubling in 2021, as the online boom will not go away!

Adidas - The number 2 turns green

Sporting goods manufacturer Adidas has announced that more than 60% of all products in its range will contain sustainable materials in 2021. New ranges will now be made with recycled polyester or be made from sustainably grown cotton. Products that incorporate recycled materials will be identified by the "Primeblue" and "Primegreen" labels introduced in 2020.

"We have continued to invest in sustainability during the Corona pandemic and will significantly expand our range of sustainable products in 2021," said CEO Kasper Rorsted, according to the latest statement. "To this end, we have first created the structures together with our suppliers to enable the processing of recycled materials on a large scale." In cotton, Adidas also announced a research collaboration with Finnish start-up "Infinited Fiber" and other unnamed partners to develop a process to produce a cotton-like material from old clothes. So now things are getting tricky in terms of manufacturing - that appeals to modern tastes.

The DAX share is trending with green coats. One gradually feels that every management meeting at the end of the year generates such an announcement. It's also understandable that brand owners want to reduce their carbon footprint to remain attractive to ESG investors. Adidas was thus recently able to place EUR 500 million with a sustainability bond. The stock is currently only 4% away from its all-time high. The valuation under the price-sales ratio is only half as high as Nike (2.4 vs 4.6). But of course, this does not mean a doubling expectation, because US valuations have never reached DAX stocks in this country.

Under Armour - From the basement to the light

Under Armour was founded on September 25, 1996, by Kevin Plank, a then 24-year-old former special teams captain for the University of Maryland football team. Plank initially started the business out of his grandmother's basement in Washington, DC. He spent his time travelling down the East Coast with nothing but clothes in the trunk of his car. His first team sale took place in late 1996 and raised USD 17,000. From his grandmother's basement, Plank moved to Baltimore. After a few moves around town, he moved to his current headquarters in Tide Point. Another story that's a pleasure to hear.

As a football player, Kevin was annoyed by his clothes' inability to wick away sweat, so he designed a T-shirt made of moisture-wicking synthetic material. Plank quickly perfected the design, creating new T-shirts made of microfibers that wicked away moisture and kept athletes cool and dry. He then did his first product testing back in the NFL. Viewers became aware of the brand when a photo on the front page of USA Today showed Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Now that is what a successful brand launch looks like.


André Will-Laudien

Born in Munich, he first studied economics and graduated in business administration at the Ludwig-Maximilians-University in 1995. As he was involved with the stock market at a very early stage, he now has more than 30 years of experience in the capital markets.

About the author

Conflict of interest & risk note

In accordance with §34b WpHG we would like to point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH may hold long or short positions in the aforementioned companies and that there may therefore be a conflict of interest. Apaton Finance GmbH may have a paid contractual relationship with the company, which is reported on in the context of the Apaton Finance GmbH Internet offer as well as in the social media, on partner sites or in e-mail messages. Further details can be found in our Conflict of Interest & Risk Disclosure.

Related comments:

11. February 2021 | 12:13 CET | by Carsten Mainitz

Adidas, RYU Apparel, Zalando - Athleisure look: not only look good, but perform well too!

  • Sportswear

Over the last few years, the artificial word "athleisure" has become accepted as a term for sports and functional clothing worn in everyday life, also known as urban or activewear. The sportswear industry (Athletic Apparel Industry) is dominated by Nike, followed by the strong number two Adidas. Puma and Under Armour are other well-known players. Also, there are many still small, innovative and dynamically growing companies attracting more and more attention. And one industry is benefiting from any new trends in Corona times: mail order.


22. December 2020 | 08:37 CET | by Carsten Mainitz

Nike, RYU Apparel, Adidas - Which share is now setting off at a sprint?

  • Sportswear

According to Statista, the global market for sporting goods is worth USD 180 billion. In addition to large established players such as Nike or Adidas, there are many small suppliers in the industry. Both groups are worth a look at because it is a business with high margins and a large addressable market. Especially for small, emerging suppliers, a clear profile and brand building are essential. In addition, online retailing offers excellent opportunities. We show you where the music plays.


25. November 2020 | 11:24 CET | by André Will-Laudien

RYU Apparel, Nike, Abercrombie - Black Week Online is booming!

  • Sportswear

The Bitcoin goes through the roof with USD 19.400, and Amazon & Co. is ringing the cash box. We are in Black Week - the shopping week with the highest turnover of the year. Introduced originally as Black Friday, it was the Friday following Thanksgiving, when 85% of all North Americans don't have to go to work. And what do Americans prefer to do than shop? US retailers make about 20% of their annual sales during this time because there are also early Christmas purchases. In COVID-19 times the picture is again in favour of online business. Yesterday the Black Week started with great discount offers, today the Dow Jones jubilates with new highs - we take a closer look at prominent representatives of the styling industry.