April 15th, 2022 | 12:01 CEST
mm2 Asia, Nvidia, Bayer AG - Digital marketplaces with high scalability
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Born in Bielefeld, she studied German, English and psychology. The emergence of the Internet in the early '90s led her from university to training in graphic design and marketing communications. After years of agency work in corporate branding, she switched to publishing and learned her editorial craft at Hubert Burda Media.
mm2 Asia - Entertainment with NFT as a complete experience
We are talking about Oldboy, the fascinating neo-noir film from Korea. The plot: A man is held captive for fifteen years without knowing why. He spends those years in permanent ignorance and fear, crammed into a small apartment that becomes his spatial and mental prison. After 16 minutes of flashbacks in the film, he is left to fend for himself in his new freedom, equipped with a cell phone and money. Oldboy is determined to take revenge on the person who robbed him of fifteen years of his life.
Sensing the right release timing for this excellent film is none other than mm2 Entertainment, a subsidiary of mm2 Asia. The Company produces films and infotainment programs for TV stations, advertisers and online media. It also finances, produces and distributes commercial content. After the pandemic marathon, Asian countries are gradually loosening their COVID restrictions and starting again with concerts, cinema visits and live events. Colorful life is returning to everyday life, and everyone is thirsting for the magic of the silver screen and shared big events after such a long abstinence.
One step further into the future is mm2 Asia, thanks to its NFT marketplace Metaviva. A non-fungible token (NFT) is a non-exchangeable unit of data stored on a blockchain, a kind of digital ledger, that can be sold and traded. Metaviva is a marketplace for licensed digital entertainment tokens and collectibles focusing on popular entertainment and media content from the region. Metaviva will offer fans the opportunity to participate and share in their favorite content in the form of NFTs. That means visitors will come out of the movie theater and have the chance to purchase and trade unique collectibles digitally. Those who have Disney, Netflix and Eventim in their portfolio in this country cannot get past the size of the Asian market as an investment opportunity with mm2.
Nvidia - High growth stock with long-term opportunity
Digital worlds are opening up new streams of commerce. Experienced investors remember their first attempts at walking in Second Life, and old-timers were already in Cycosmos with their in-house avatar in 2001. Since the networking of computers, companies have been trying their hand at digital pixel doppelgangers, which anyone can equip as they please. Since Meta's (formerly Facebook) growth in this world has not worked out, other digital worlds have been created without further ado, e.g. Metaverse. The size of the global metaverse market was estimated at EUR 58.9 billion in 2021. By 2029 a CAGR of 47.6% is said to be possible. For virtual vividness, a corresponding graphical computer processing power is required.
NVIDIA Corporation provides graphics, computing and networking solutions in the US, Taiwan, China and globally. The graphics segment includes graphics processors for games and PCs, game streaming services and platforms. In the B2B segment, they develop and sell software for cloud-based computing solutions; automotive platforms for infotainment systems. With Omniverse, NVIDIA is launching its own virtual world. The high-growth stock has faced a downgrade from analysts in recent days. But it should be seen as a long-term investment because the demand for computer chips will continue to grow.
Bayer - Digital marketplace with Microsoft Azure
The Bayer Group, headquartered in Leverkusen, is also going digital. Together with Microsoft Azure, it is launching a virtual marketplace in agriculture. In times of disrupted supply chains and skyrocketing energy prices, it is a necessary step to drive business transformation. "Like any industry, agriculture and food are undergoing rapid digital transformation, from autonomous tractors to AI-based digital advice to scalable precision agriculture," said Ravi Krishnaswamy, Corporate Vice President, Azure Global Industry at Microsoft. Bayer is setting an example as a pioneer of new data-driven, digital industry standards. The advantage of digital marketplaces is obvious: once processes and supply chains are optimally set up, a marketplace can be scaled to almost any segment.
Such platforms are also conceivable for research in medicine. In cancer research (oncology), various disciplines are already working together on an interdisciplinary basis. Investors can therefore be pleased that the product "Vitrakvi" has received approval in China to treat pediatric and adult patients with advanced solid tumors with an NTRK (neurotrophic tyrosine receptor kinase) gene fusion. Changes in a certain gene can lead to tumors at different sites in the body. NTRK gene fusions are rare genetic abnormalities that affect only 0.2-0.4% of patients with solid tumors. The precision oncology drug is already approved in over forty countries, including the US, countries in the EU and Japan. Regulatory submissions for additional regions are underway. Bayer's therapeutics offer an alternative treatment strategy to the current standard therapy for patients in China.
Digital innovations are coming from Asia earlier than from the Western world. Entertainment and gaming are very important in countries such as Singapore, Korea and the Southeast Asian market. People have a renewed appetite for cinema and events and are increasingly networking in digital marketplaces to create more experiences within digital value creation. For fans of the entertainment industry, given the size of the population and the infinity of NFT trade opportunities, mm2 Asia is a chance to be part of it. And if a new lockdown is on the cards, the new re-mastering of the classic movie "Oldboy" will sweeten the dreary four walls. Virtual worlds require processors and computer chips of all kinds, which NVIDIA caters to and brings along its own Omniverse. In the B2B sector, Bayer is breaking new ground with Microsoft Azure as a strategic partner. Together, they are setting up digital platforms for the agricultural industry to escape the interrupted supply chains caused by the pandemic and sanctions.
Conflict of interest
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