Close menu




October 19th, 2023 | 06:30 CEST

Hydrogen bull market ahead? Are Nel, Nikola and First Hydrogen shares ready for entry?

  • Hydrogen
  • renewableenergies
  • greenhydrogen
Photo credits: First Hydrogen

This year's sell-off in shares related to the energy and mobility transition sectors is tempting investors to enter. This is because the market trend remains positive. For example, the promotion of hydrogen in the US and Europe has taken concrete shape. The EU, Norway and the UK alone want to multiply electrolysis capacities from the current 143 MW to 138 GW by 2030. So, it should only be a matter of time before the next hydrogen boom. Robert Campbell is also confident, stating: "We are entering a renewables supercycle." This comes from the CEO of First Hydrogen at the International Investment Forum. The Canadian company is developing hydrogen fuel cell commercial vehicles and is approaching a significant event. At Nel, the focus is on the upcoming quarterly figures, among other things. Can the Norwegians perhaps surprise? Nikola has reported a milestone, but the stock has given up almost all of its gains from the summer.

time to read: 3 minutes | Author: Fabian Lorenz
ISIN: NEL ASA NK-_20 | NO0010081235 , NIKOLA CORP. | US6541101050 , First Hydrogen Corp. | CA32057N1042

Table of contents:


    First Hydrogen: Potential for a year-end rally

    Is there an exciting entry opportunity for First Hydrogen? If CEO Robert Campbell's remarks at the IIF virtual investor conference were anything to go by, it is. Demand for zero-emission vehicles is currently picking up strongly. Commercial vehicles, in particular, are being sought by more and more companies to reduce fleet emissions in the coming years. The Canadian company aims to provide a hydrogen fuel cell commercial vehicle. Since November 2022, several fleet operators, including RIVUS, have conducted extensive road tests in the UK. The results were all convincing - even compared to battery-powered models. The range exceeds 630 km, and refueling takes place within 5 minutes. Thus, the time is ripe for entering the mass market.

    To boost sales, First Hydrogen invited around 20 UK fleet operators to a "Track Day" at the end of October. On a test track near Birmingham, everyone can witness the performance of First Hydrogen's light commercial vehicles (FCEVs). The potential customers present on-site have a combined fleet of over 250,000 vehicles. In addition to test drives and technical details, First Hydrogen will also provide information on what the transition to a zero-emission fleet might look like in concrete terms.

    Steve Gill, CEO of First Hydrogen Automotive, said, "We are overwhelmed by the interest fleet operators have shown us regarding a trial of our vehicles. There is time pressure for fleets to meet their emissions targets. Our goal is to send participating fleet managers and operations specialists home with a clearer picture of the capabilities of First Hydrogen's hydrogen fuel cell vehicles, which can serve as a basis for their decision to purchase zero-emission fleet vehicles." It is possible that shareholders will enjoy positive newsflow on initial pre-orders before the end of the year. You can watch Robert Campbell's presentation at the IIF by clicking here.

    Nel: The tension is rising

    Shareholders at Nel have been waiting for new order announcements for quite some time. Apart from a "warmed-up" announcement about the planned factory in the US state of Michigan, the otherwise communicative Norwegians have been surprisingly quiet over the summer.

    At best, they have concentrated on working off their order backlog and can report positive quarterly figures accordingly. The publication of the third-quarter report is scheduled for next Wednesday, October 25. In the second quarter, Nel was able to significantly reduce its loss, surprisingly. But the business model remains clearly loss-making. As a result, rumors persist that the hydrogen specialist will need a capital injection until it reaches break-even. The uncertainty regarding the extent of a capital increase has been weighing on the stock for months. It is, therefore, not surprising that the share has slipped below NOK 8, making it the lowest it has been since 2019.

    Nikola: Milestone in North America

    While First Hydrogen focuses on hydrogen fuel cell light commercial vehicles, Nikola aims to revolutionize the heavy truck market with emission-free models. The Company, plagued by scandals, claims to have reached a milestone. They recently celebrated the market launch at their factory in the US state of Arizona. "Today, we celebrate the official market launch of our state-of-the-art hydrogen fuel cell electric trucks in the North American market. This is a testament to our team's relentless 'Can Do' attitude and brings us one step closer to realizing our vision of sustainable and efficient transportation," said Steve Girsky, CEO of Nikola. Large-scale customer vehicle deliveries are expected to occur in the current fourth quarter.

    Nikola and its dealers have received 223 non-binding orders from 23 customers to date. Well-known fleet operators such as J.B. Hunt, AJR Trucking, Biagi Bros. and TTSI are now on the customer list.


    The sell-off in stocks related to the energy and mobility transition sectors is tempting for investors. However, they should proceed cautiously - for example, the market capitalization of Nel is still a sporty NOK 12.9 billion. A substantial capital increase would likely lead to further price declines, but it could help remove uncertainty from the market. With a market capitalization of CAD 95 million, First Hydrogen plays in a different stock market league, and operationally, it is not yet as far along as industry giant Nel. This presents opportunities. In recent months, the Canadians have demonstrated that their vehicles are market-ready. If the first orders are now also reported, the share price should have significant potential. Nikola showed that a stock price can multiply rapidly in a short period during the summer. But this was certainly too much of a good thing. Thus, the share has come back from USD 2.67 to around USD 1. Nonetheless, the Company is still not cheap and needs significantly more orders to support its valuation.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

    Risk notice

    Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and the like on news.financial. These contents are exclusively for the information of the readers and do not represent any call to action or recommendations, neither explicitly nor implicitly they are to be understood as an assurance of possible price developments. The contents do not replace individual expert investment advice and do not constitute an offer to sell the discussed share(s) or other financial instruments, nor an invitation to buy or sell such.

    The content is expressly not a financial analysis, but a journalistic or advertising text. Readers or users who make investment decisions or carry out transactions on the basis of the information provided here do so entirely at their own risk. No contractual relationship is established between Apaton Finance GmbH and its readers or the users of its offers, as our information only refers to the company and not to the investment decision of the reader or user.

    The acquisition of financial instruments involves high risks, which can lead to the total loss of the invested capital. The information published by Apaton Finance GmbH and its authors is based on careful research. Nevertheless, no liability is assumed for financial losses or a content-related guarantee for the topicality, correctness, appropriateness and completeness of the content provided here. Please also note our Terms of use.


    Der Autor

    Fabian Lorenz

    For more than twenty years, the Cologne native has been intensively involved with the stock market, both professionally and privately. He is particularly passionate about national and international small and micro caps.

    About the author



    Related comments:

    Commented by Carsten Mainitz on May 15th, 2026 | 09:25 CEST

    Hydrogen Stocks in Rally Mode: New Developments Continue to Boost dynaCERT, Plug Power, and SFC Energy!

    • Hydrogen
    • greenhydrogen
    • cleantech
    • Fuelcells
    • Energy
    • renewableenergy

    Hydrogen stocks have rebounded significantly in recent months. Soaring oil and energy prices are providing a tailwind, as are international guidelines for achieving decarbonization goals. In addition, numerous positive developments can be seen at the corporate level. Plug Power recently exceeded market expectations with its quarterly results, while SFC reported a record order. At dynaCERT, everything is moving in the right direction, particularly its expansion in Southeast Asia, which is fueling optimism. Analysts attest to the Canadian company's significant growth potential.

    Read

    Commented by Armin Schulz on May 14th, 2026 | 07:45 CEST

    Higher Diesel Costs and Stricter CO2 Limits: How Daimler Truck, Pure One, and Ballard Power Are Positioning for the Logistics Transition

    • Hydrogen
    • cleantech
    • greenhydrogen
    • Logistics
    • Trucks

    The logistics industry is on the cusp of a new era. Stricter EU CO₂ limits, volatile diesel prices, and the call for sustainable supply chains are forcing carriers and manufacturers to radically rethink their approaches. Two technologies promise a solution: battery-electric drives for short distances with efficiencies of up to 90%, and hydrogen fuel cells for long distances over 800 km, with refuelling times of under 20 minutes. By the end of 2026, pilot fleets with hundreds of zero-emission trucks will be on the road, supported by billions in investments in charging infrastructure and hydrogen refuelling stations. These subsidies are expected to benefit Daimler Truck, Pure One, and Ballard Power over the long term.

    Read

    Commented by Armin Schulz on May 13th, 2026 | 09:40 CEST

    Billions for Hydrogen Steel: thyssenkrupp Needs the Raw Materials – Strategic Resources and Rio Tinto Aim to Supply Them

    • Mining
    • GreenSteel
    • greenhydrogen
    • VTM
    • decarbonization

    The steel industry accounts for about 7% of global CO₂ emissions. It must become climate-neutral by 2050—and the key is green hydrogen. But without high-purity iron ore pellets and alloying metals like vanadium, the technology remains ineffective. This is precisely where a long-established corporation suddenly becomes a customer. thyssenkrupp can only operate its multi-billion-euro hydrogen direct-reduction plant in Duisburg economically if reliable suppliers provide the necessary raw materials. Strategic Resources and Rio Tinto could play an important role in supplying the required raw material qualities.

    Read