Digital business models for explosive growth: MiMedia, Peloton, Delivery Hero

Delivery Hero is feeding half the world from Berlin

Delivery Hero is one of the world's leading providers of online food delivery. The Berlin-based company operates a portfolio of food ordering and delivery platforms in around 70 countries, primarily across Europe, Asia, the Middle East, and Latin America. Through well-known brands such as foodpanda, Talabat, Glovo, Baemin, and PedidosYa, Delivery Hero connects millions of customers with restaurants, grocery stores, and couriers. The business model is built on digital marketplaces that are locally tailored but increasingly supported by a central global technology platform, which offers economies of scale and supports continued growth. After years of prioritizing growth at any price, the Company is now focusing strongly on margins, which climbed from 1.0% in the previous year to 1.7% most recently. For the first time in the Company's history, Delivery Hero achieved a positive operating result in the first half of the year. The stock has been trading sideways, posting a return of 5.7% over a six-month period. However, a turnaround is in the air, making Delivery Hero a candidate for the watch list.

MiMedia: On course for expansion with its white label cloud

A much less well-known company is MiMedia. The Company pursues a white label B2B2C model: Instead of addressing end customers directly, MiMedia integrates its app as a pre-installed media gallery on smartphones from manufacturers and mobile phone partners. These partners can offer the platform in their own design, while MiMedia ensures the secure storage, organization, and cross-platform availability of user data in the background. MiMedia thus fulfills an urgent need for users: In an age where almost 70% of the world's population is online and smartphones are ubiquitous for producing photos and videos, the need for a secure and easy-to-use media cloud is greater than ever. Instead of reaching local storage limits or using different cloud solutions in parallel, MiMedia provides users with a unified platform.

MiMedia is particularly interesting for investors because the Company is growing primarily in emerging markets. Expensive Apple smartphones are less common in these markets, and the population outpaces that of industrialized nations. MiMedia therefore does not have to compete for every customer, but instead partners directly with mobile phone providers and smartphone manufacturers, offering them revenue-sharing models and flexible software design, which allows fast and scalable growth. In recent years, MiMedia has entered into partnerships with Walmart subsidiary Bait in Mexico, Chinese smartphone manufacturer Coolpad, and ADG China, a consulting firm specializing in the Chinese market. At the end of August, the Company entered the US market, announcing a partnership with Schok Wireless, a company specializing in entry-level smartphones, along with its listing on a US stock exchange. MiMedia's share price has not yet reflected these developments. However, the Company, which is valued at just under EUR 20 million, remains an exciting bet for further growth. Its listing on the US stock exchange could open up further opportunities.

Peloton has successfully turned the tide thanks to collaborations

Just over five years ago, Peloton shares were also considered particularly promising—during the pandemic, everyone wanted to exercise and longed for a sense of community. And today? Peloton has managed to overcome its very own "post-Corona blues" through innovative partnerships. Its collaboration with the hip fashion brand lululemon brought Peloton to the attention of new customer groups, and hotels are now increasingly installing Peloton equipment. The Company has also launched programs for corporate fitness and residential complexes. These measures are paying off. After years of losses, Peloton returned to profitability for the first time in the fiscal quarter ending in June. However, despite this ray of hope, analysts are urging caution: demand in the home fitness market has normalized after the pandemic and is now growing only moderately, meaning that Peloton's revenue for the 2026 fiscal year is likely to see only single-digit growth. The stock is therefore worth a look, but it does not guarantee returns.

Partnerships as the key to growth – Things could move quickly at small-cap MiMedia

However, the example of Peloton demonstrates that even digital business models that have stumbled can get back on track through innovative collaborations and targeted partnerships. For companies such as Delivery Hero, this proves that delivery services other than food delivery could be an exciting area of growth. At MiMedia, there is growing hope that the large number of existing collaborations will lay the foundation for further growth – emerging markets in particular are considered promising. Digital business models are predestined for such growth plans. Investors should definitely continue to monitor the three stocks mentioned. While Peloton and Delivery Hero are established billion-dollar companies, MiMedia is a small-cap that could see rapid success.