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March 24th, 2021 | 06:02 CET

Aspermont, ProSiebenSat.1 Media, Porsche - It is all about speed!

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When it comes to digitization, Germany probably slept through everything announced in the Digital Pact a few years ago. For years, it has been impossible to make mobile calls without interruption, and anyone who doesn't live in a major city center doesn't have much luck with the Internet either. Now, in the pandemic, these shortcomings are coming to light. Digital society, far from it! How simple it would be to have online-controlled admission systems and access control for our popular cultural institutions. Whether restaurants, cinemas, theaters, ski lifts or zoos - if travel to Mallorca is made possible, then surely, regulated openings for those seeking recreation in their own country should be too. But, imposing bans is more fun than listening to and implementing intelligent ideas - poor Germany!

time to read: 4 minutes | Author: André Will-Laudien
ISIN: AU000000ASP3 , DE000PSM7770 , DE000PAH0038

Table of contents:

    Aspermont Ltd. - Digital understanding in its purest form

    A specialist in digital content is Aspermont Ltd. from Australia. The media group, which sells print magazines and also its digital business, is a media capital market companion for many companies in the commodities sector. Aspermont earns through steadily increasing advertising revenue, which is a result of its growing user base. Scaling is now required because digital business models initially require high investment costs, but the resulting reach makes it possible to dock completely new services.

    More than 250,000 active users a month bustle around the website, generating a total of 7.5 million digital touchpoints. Creativity is now required to evaluate these touchpoints in the best possible way and inspire the prospective customer on new services. In this way, the average revenue per customer can be increased without a significant increase in the user base. One proven method is to dock connected business models.

    Aspermont raised around AUD 3 million through a capital increase of 100 million shares at the beginning of March, increasing its cash position to a comfortable AUD 7 million. It is obvious to equip the many contacts in the financial market with an additional bridging function, e.g. a financing platform. The only thing missing is a connection to a local broker who can support the companies seeking capital with the appropriate services. Aspermont pretends to be a spider in the web because it knows both the seeking side and the capital provider very well. The connecting points are provided by the in-house data analysis of corresponding user behavior.

    Aspermont's stock, with a capitalization of around AUD 67 million, is still a bargain compared to other data analysts and media experts like Palantir or Snowflake on NASDAQ. In our opinion, Aspermont should be able to make up this valuation gap bit by bit with its interesting business approach. The Aspermont share is traded in Germany with a high turnover on Tradegate.

    ProSiebenSat.1 Media - What a Turnaround Looks Like

    ProSiebenSat.1 Media SE is one of Europe's leading media groups. Its core business consists of advertising-financed free TV, which is received in some 50 million households in Germany, Austria and Switzerland. With 15 free and pay TV stations, the Company is well-positioned to reach all commercially relevant target groups in German-speaking countries. The formats it produces are also sold to other TV stations around the world.

    ProSieben can be found on all digital platforms and is in permanent competition with RTL Luxembourg and Axel Springer Medien. According to the latest evaluation of the Media Association, ProSieben was the big winner in the social media ranking of German media brands in February. The current seasons of "Germany's Next Topmodel" and "The Masked Singer" have enabled the station to take off on Instagram and TikTok. On the other hand, Axel Springer's flagship "Bild" lost ground once again and is even falling behind RTL.

    In addition to its traditional TV business, the Group also operates the Joyn streaming platform and is active in the e-games, commerce and online dating sectors. All business areas combined form a sound basis for strong growth in the coming years. Especially in the pandemic, entertainment formats of all kinds and abundance are a welcome change from the everlasting lockdown. The upward trend since the brilliant turnaround in October could therefore continue for a while, although a market capitalization of more than EUR 4 billion is no mean feat either.

    Porsche SE - Profit in the billions for the VW parent company

    Since the spectacular takeover in 2008, PSE Holding has been the majority shareholder in Volkswagen AG with around 53%. Porsche Holding had gained a controlling interest in VW virtually overnight through the purchase and exercise of call options. At the time, the share price had risen to over EUR 1,000 due to an artificial shortage of shares; in the index, the ordinary shares were then exchanged for the more liquid, preferred shares.

    PSE Holding does not have its own operating business, which means that its earnings are heavily dependent on the VW subsidiary's fortunes. After an interim plunge into the red, Porsche SE still posted a profit in the billions last year and is optimistic about the future.

    Net profit in 2020 amounted to EUR 2.6 billion, the Stuttgart-based holding Company announced yesterday. Although this represents a year-on-year drop of around 40%, PSE was still in the red in the middle of the year due to the Corona slump in the automotive business. The stabilization in the automotive sector in the second half of the year made a decisive contribution to the recovery. For the year 2021, PSE expects a net profit of between EUR 2.6 billion and EUR 4.1 billion if the global economy continues to recover. In electromobility, the Company wants to play a shaping role in the upper segment.

    Porsche SE's preferred shares have risen by a full 200% since March 2020 and will soon reach a new 13-year high. Since this higher valuation is primarily due to the well-positioned VW subsidiary, we advise caution at the level now achieved because a flourishing automotive business like 2015 to 2017 simply looks different.

    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may in the future hold shares or other financial instruments of the mentioned companies or will bet on rising or falling on rising or falling prices and therefore a conflict of interest may arise in the future. conflict of interest may arise in the future. The Relevant Persons reserve the shares or other financial instruments of the company at any time (hereinafter referred to as the company at any time (hereinafter referred to as a "Transaction"). "Transaction"). Transactions may under certain circumstances influence the respective price of the shares or other financial instruments of the of the Company.

    Furthermore, Apaton Finance GmbH reserves the right to enter into future relationships with the company or with third parties in relation to reports on the company. with regard to reports on the company, which are published within the scope of the Apaton Finance GmbH as well as in the social media, on partner sites or in e-mails, on partner sites or in e-mails. The above references to existing conflicts of interest apply apply to all types and forms of publication used by Apaton Finance GmbH uses for publications on companies.

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    Der Autor

    André Will-Laudien

    Born in Munich, he first studied economics and graduated in business administration at the Ludwig-Maximilians-University in 1995. As he was involved with the stock market at a very early stage, he now has more than 30 years of experience in the capital markets.

    About the author

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