Recent Interviews

Jim Payne, CEO, dynaCERT Inc.

Jim Payne
CEO | dynaCERT Inc.
101-501 Alliance Avenue, M6N 2J1 Toronto, Ontario (CAN)

+1 416 766 9691

dynaCERT CEO Jim Payne on attractive hydrogen opportunities

Sebastian-Justus Schmidt, CEO and Founder, Enapter AG

Sebastian-Justus Schmidt
CEO and Founder | Enapter AG
Ziegelhäuser Landstraße 1, 69120 Heidelberg (D)

Enapter AG CEO and founder Sebastian-Justus Schmidt on the future of hydrogen

John Jeffrey, CEO, Saturn Oil & Gas Inc.

John Jeffrey
CEO | Saturn Oil & Gas Inc.
Suite 1000 - 207 9 Ave SW, T2P 1K3 Calgary, AB (CAN)


Saturn Oil & Gas CEO John Jeffrey on the future of the company and ESG

15. May 2020 | 08:00 CET

AMS, Memphasys, Osram, ProSiebenSat.1 Media - valuable access to customers

  • Marketing
Photo credits:

Access to customers is of high importance for most companies. Building brands is also a matter of trust. Before a company or product is established as a brand, an average of seven contacts or encounters must have taken place. The situation is different with recommendations from experts, then the process of establishing a brand is completed more quickly. Investors have the opportunity to participate in various stages of this establishment.

time to read: 1 minutes by Mario Hose



Mario Hose

Born and raised in Hannover, Lower Saxony follows social and economic developments around the globe. As a passionate entrepreneur and columnist he explains and compares the most diverse business models as well as markets for interested stock traders.

About the author

Artificial insemination as a growth market

The desire to have children is a normal and at the same time exciting topic. Unfortunately, not all couples are able to have children naturally and the reasons for this are different. The biotech company Memphasys from Australia is therefore working on solutions to increase the success chances of in vitro fertilisation.

In modern society, there is a recognizable trend for couples to complete the family picture with their own child at an ever later stage. However, the likelihood of successful pregnancy decreases with age and therefore the need for medical advice and medical solutions increases - a growth market for innovative solutions.

Medical specialists as partners

The Memphasys team has focused its solution called FELIX on separating high-quality sperm from the man's seminal fluid. The product is currently in the final testing phase and is expected to be launched in various countries worldwide in the second half of the year. Usually, medical specialists serve as contact persons for parents who wish to have children. This sales channel also lives from success.

FELIX promises easy and quick handling to increase the chances of success for artificial insemination. The market value of Memphasys currently stands at AUD 0.065 with AUD 49 million. The shares can also be traded in Germany.

Mass market for brands

Access to the general public is provided by the private broadcaster ProSiebenSat.1 Media. Advertisers have the opportunity to showcase their products and services around the clock. Spots aimed at specific target groups can be broadcast during advertising breaks. With a share price of EUR 10.26, the market value of ProSiebenSat.1 Media is EUR 2.4 billion.

AMS AG from Austria expects to receive approval for the acquisition of the German lighting group Osram by the end of the quarter. Osram is a brand that stands for light and quality. With a share price of EUR 12.00, the market value of AMS is around EUR 1.00 billion and the takeover candidate Osram is valued at around EUR 3.7 billion at a share price of EUR 38.34 - almost four times higher than the buyer.


Mario Hose

Born and raised in Hannover, Lower Saxony follows social and economic developments around the globe. As a passionate entrepreneur and columnist he explains and compares the most diverse business models as well as markets for interested stock traders.

About the author

Conflict of interest & risk note

In accordance with §34b WpHG we would like to point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH may hold long or short positions in the aforementioned companies and that there may therefore be a conflict of interest. Apaton Finance GmbH may have a paid contractual relationship with the company, which is reported on in the context of the Apaton Finance GmbH Internet offer as well as in the social media, on partner sites or in e-mail messages. Further details can be found in our Conflict of Interest & Risk Disclosure.

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  • Marketing

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  • Marketing

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  • Marketing

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