15. May 2020 | 08:00 CET
AMS, Memphasys, Osram, ProSiebenSat.1 Media - valuable access to customers
Access to customers is of high importance for most companies. Building brands is also a matter of trust. Before a company or product is established as a brand, an average of seven contacts or encounters must have taken place. The situation is different with recommendations from experts, then the process of establishing a brand is completed more quickly. Investors have the opportunity to participate in various stages of this establishment.
time to read: 1 minutes by Mario Hose
Artificial insemination as a growth market
The desire to have children is a normal and at the same time exciting topic. Unfortunately, not all couples are able to have children naturally and the reasons for this are different. The biotech company Memphasys from Australia is therefore working on solutions to increase the success chances of in vitro fertilisation.
In modern society, there is a recognizable trend for couples to complete the family picture with their own child at an ever later stage. However, the likelihood of successful pregnancy decreases with age and therefore the need for medical advice and medical solutions increases - a growth market for innovative solutions.
Medical specialists as partners
The Memphasys team has focused its solution called FELIX on separating high-quality sperm from the man's seminal fluid. The product is currently in the final testing phase and is expected to be launched in various countries worldwide in the second half of the year. Usually, medical specialists serve as contact persons for parents who wish to have children. This sales channel also lives from success.
FELIX promises easy and quick handling to increase the chances of success for artificial insemination. The market value of Memphasys currently stands at AUD 0.065 with AUD 49 million. The shares can also be traded in Germany.
Mass market for brands
Access to the general public is provided by the private broadcaster ProSiebenSat.1 Media. Advertisers have the opportunity to showcase their products and services around the clock. Spots aimed at specific target groups can be broadcast during advertising breaks. With a share price of EUR 10.26, the market value of ProSiebenSat.1 Media is EUR 2.4 billion.
AMS AG from Austria expects to receive approval for the acquisition of the German lighting group Osram by the end of the quarter. Osram is a brand that stands for light and quality. With a share price of EUR 12.00, the market value of AMS is around EUR 1.00 billion and the takeover candidate Osram is valued at around EUR 3.7 billion at a share price of EUR 38.34 - almost four times higher than the buyer.