06. December 2019 | 14:10 CET
Hugo Boss, Lenzing, RYU Apparel, Tom Tailor - but which share really has potential?
The Christmas season is the time of gifts and the retail trade, online shops and logisticians often reach the limits of their capacity this season. At the Feast of Love, besides technical gadgets and fragrances, there are usually items of clothing under the Christmas tree. The fashion industry is preparing for the demand long before the festive season and is hoping for great interest. In addition to the well-known fashion labels and suppliers, new brands also have a chance to conquer the markets and investor hearts. Based on the base effect, there is a higher price potential for companies with a low market capitalization in the case of success compared to established brands, if the capital investment remains the same. It may therefore be worth researching.
time to read: 1 minutes by Mario Hose
Eyes on the Christmas business
Mark Langer, Chairman of the Managing Board of Hugo Boss AG, recently commented on the publication of the 9-month figures for 2019 with an indirect reference to the Christmas business: "We are already seeing the success in our own online sales and in the important growth market of China. We are also working on significantly improving our profitability in structural terms. In the important final quarter, we aim to significantly increase operating earnings again."
Fashion stocks with price fluctuations
Hugo Boss currently has a market value of approx. EUR 3.00 billion at a share price of approx. EUR 43.00. In the course of the year the shares changed hands between below EUR 37.00 and above EUR 67.00. The share of Lenzing is currently traded at approx. EUR 87.00 and the market capitalization amounts to EUR 2.30 billion. This year, the share was traded in the range of EUR 80.00 to EUR 104.00.
With a market value of approx. EUR 90.00 million at a share price of EUR 2.17, Tom Tailor is a small market participant by comparison. The company's share price fluctuated between EUR 1.23 and EUR 2.58 this year.
Young label with capital increase
The young brand RYU Apparel is based in North America and sells its products in various metropolises. But customers can also purchase the sporty fashion online. Compared to the previous year, the company increased its sales in the first nine months from CAD 3.27 million to CAD 4.19 million. Gross profit rose from CAD 1.73 million to CAD 2.00 million in the same period of the previous year.
However, the bottom line is that the company is not yet earning any money and is currently working on financing. At a share price of CAD 0.03, the market value is approx. CAD 17.50 million. As soon as the announced capital increase in the amount of CAD 5.00 million at a price of CAD 0.03 has been completed, the share pice will have potential.