08. April 2020 | 10:28 CET
dynaCERT, Norwegian Cruise Line, TUI - the position in the new world
The world is currently experiencing a new normality at a rapid pace. The benefits of globalisation and its consequences are being felt and are hitting society with full force. Politics and businesses around the globe are taking responsibility to alleviate the situation with Covid-19. However, a pandemic is only over when a large part of the population has already become immune or a vaccine is available for prevention. Current measures, such as curfews, aim to reduce the speed of spread for high-risk groups so that hospital capacity is sufficient for intensive care patients.
time to read: 2 minutes by Mario Hose
Balance of actions
The moderate handling of responsibility is a balancing act. On the one hand, politicians and entrepreneurs alike do not want to endanger the lives of citizens and employees, but on the other hand, the economic survival of a company and a country is also a question of existence. A virus that brings death to a risk group understandably causes uncertainty in society. In order to stem the spread, the policy is taking extensive action in an urgent procedure, bringing social life and the working world to an almost complete standstill.
Questioning causes and consequences
Politicians have already taken up other issues in the past and are trying to exert a responsible influence with actions. However, there is also a great danger that decisions can be of a populist nature and be made in favor of voters. Besides national issues, such as the shutdown of nuclear power plants, global and overriding issues, such as climate change, are certainly a driving force for new industries.
There is no question that the climate is changing, as it has been for millions of years. Anyone who establishes a direct link between climate change, environmental pollution and the overexploitation of the natural environment can benefit politically and economically from this discussion. We live in a business world and it is therefore not impossible that political and economic interests go hand in hand.
Hydrogen technology makes diesel green
There is no doubt that environmental protection must be a top priority for politics and business worldwide. Simple solutions, such as sanctions for the disposal of waste in water and rivers, are a pragmatic step. Innovations that offer added value for society also find their way to the market. One example is the use of dynaCERT's hydrogen technology, which can be retrofitted to existing engines to reduce emissions of pollutants while lowering fuel consumption.
The technology generates hydrogen on demand and then adds it as a catalyst during combustion and thereby increases the efficiency. Retrofitting is environmental and resource-friendly and an economic benefit also provides an incentive.
Wanderlust despite curfew
The travel industry has come to a standstill due to the Corona Crisis and travel restrictions. Companies such as Norwegian Cruise Line and TUI are currently standing still. Share prices have fallen massively and currently offer a buying opportunity for investors who are betting on the post-Covid-19 era. The wanderlust of people remains even in times of crisis. Probably some loyal or potential customers are already planning their next trip. However, the issue of environmental protection will continue to occupy the travel industry in the future.
Cruise ships have recently come under criticism due to their emission of pollutants. Protecting the environment can provide a competitive advantage for companies. However, it remains to be seen whether the spread of fear and panic in connection with climate change is an effective means.