Close menu




February 24th, 2022 | 13:13 CET

Delivery Hero, wallstreet:online, SAP: Personnel uprising at digital companies

  • Digitization
Photo credits: pixabay.com

Nowadays, many of our wishes can be fulfilled with just a few clicks: A delicious food bowl for lunch, the latest action blockbuster or even a promising stock - after just a few clicks, we have obtained our goal. But digital business models are not always self-propelling. We get to the bottom of problems and show where opportunities still lie today. We look at the shares of Delivery Hero, wallstreet:online and SAP.

time to read: 3 minutes | Author: Nico Popp
ISIN: DELIVERY HERO SE NA O.N. | DE000A2E4K43 , WALLSTREET:ONLINE INH ON | DE000A2GS609 , SAP SE O.N. | DE0007164600

Table of contents:


    Delivery Hero: Who will still be delivering food tomorrow?

    If you get hungry in a big city today, you have plenty of options. Delivery services either bring fresh food directly to you or deliver ingredients at supermarket prices within ten minutes. But can that pay off for providers like Delivery Hero? As a rule, students supplement their household budgets with delivery jobs. Others do the job on the side because they like cycling. But delivery services cannot be managed with passionate bike couriers alone. At a time when skilled workers are becoming scarce, many students are likely to find better jobs. The result: In order to attract couriers, the wages have to rise. The business model is wavering.

    Although companies like Delivery Hero are currently primarily concerned with growth, which the Company is also impressively demonstrating, the end of the pandemic could also lead to people wanting to get together locally more often again. It is unclear whether Delivery Hero will remain on its growth path in the long term. There may also always be competition - after all, an app is quickly switched for most users if there are more favorable terms elsewhere. The plan to clear the market now and cash in over the long term is by no means set in stone for Delivery Hero. The stock is a digitalization stock that has currently exhausted its potential.

    wallstreet:online: Neobroker and media company move even closer together

    In the area of investment, too, one might initially believe that digitization no longer brings any significant innovations - after all, most of us have been investing digitally for decades. But when it comes to the details, things look different. In recent years, so-called neobrokers have shown what is possible when digital processes are implemented comprehensively. For example, when it comes to opening an account, many financial institutions will still not be able to do it without paper in 2022. Smartbroker from wallstreet:online is preparing to combine the advantages of traditional brokers and neobrokers. According to the Berlin-based Company, when digital processes and a comprehensive range of services come together, it is possible to score points on the market. Indeed, Smartbroker is a growth story - by the end of the year, 200,000 customers are expected to trade via the offering.

    As customer demand grows, so do the deposits of wallstreet:online Capital AG, which has recently been integrated 100% into wallstreet:online AG. Thanks to this formality, the Company will offer even more financial services in the future; corresponding applications have already been submitted to BaFin. Since the Company also has financial portals in its portfolio, which generate 376 million page impressions per month, synergy effects beckon - to attract customers or make the path to trade as short as possible, wallstreet:online has all the options. The share can now be bought for less than EUR 20, and the positive long-term trend remains intact!

    SAP: Good business, dissatisfied employees

    SAP also offers synergy effects - to customers and investors. The software group from Walldorf in Baden has been operating for years by means of modular offerings. Business customers can use complimentary software for different areas, such as warehousing and accounting. SAP is also well-positioned in the increasingly popular cloud solutions and now accounts for almost 30% of revenues in this emerging segment. Cloud offerings are straightforward to scale. It makes (almost) no difference whether the software is used by 10 customers or 100. Since customers no longer need to spend time on maintenance, updates or installation, the cloud is also very popular. The third business area is IT consulting. Although the division only accounts for around 15% of sales, these are generally long-term and recurring.


    Despite the good conditions, the stock has come down sharply and could soon be trading in double digits. According to media reports, SAP employees are not satisfied with their salaries. Given the shortage of skilled workers, which is particularly significant in IT, this is not a good sign for SAP - it simply cannot do without good people. While rising prices and staff shortages could become an issue at both the software giant and Delivery Hero, such news has not yet leaked at wallstreet:online. Moreover, the media and brokerage business model is so scalable and synergistic that personnel costs should be the least of wallstreet:online's problems.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

    Risk notice

    Apaton Finance GmbH offers editors, agencies and companies the opportunity to publish commentaries, interviews, summaries, news and the like on news.financial. These contents are exclusively for the information of the readers and do not represent any call to action or recommendations, neither explicitly nor implicitly they are to be understood as an assurance of possible price developments. The contents do not replace individual expert investment advice and do not constitute an offer to sell the discussed share(s) or other financial instruments, nor an invitation to buy or sell such.

    The content is expressly not a financial analysis, but a journalistic or advertising text. Readers or users who make investment decisions or carry out transactions on the basis of the information provided here do so entirely at their own risk. No contractual relationship is established between Apaton Finance GmbH and its readers or the users of its offers, as our information only refers to the company and not to the investment decision of the reader or user.

    The acquisition of financial instruments involves high risks, which can lead to the total loss of the invested capital. The information published by Apaton Finance GmbH and its authors is based on careful research. Nevertheless, no liability is assumed for financial losses or a content-related guarantee for the topicality, correctness, appropriateness and completeness of the content provided here. Please also note our Terms of use.


    Der Autor

    Nico Popp

    At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.

    About the author



    Related comments:

    Commented by Armin Schulz on May 12th, 2026 | 07:25 CEST

    Do not miss the return of the Industrial Revolution: Mercedes-Benz, First Hydrogen, and Rockwell Automation are leading the way

    • Hydrogen
    • greenhydrogen
    • cleantech
    • Digitization
    • AI
    • Robotics

    The next stage of the green transformation is targeting two stubborn sources of emissions: heavy-duty transportation and energy-intensive industry. Green hydrogen is replacing diesel and coal in these sectors, while driverless transport systems and autonomous robots are revolutionizing logistics and manufacturing. However, the key lies in the intelligent integration of both technologies—only this will pave the way for emission-free, efficient value chains. Those who recognize this synergy early on can benefit from future markets worth billions. It is precisely this pioneering role that Mercedes-Benz, with its autonomous driving concepts, First Hydrogen, with its unmanned hydrogen vehicles, and Rockwell Automation, with its data-driven production automation, are claiming.

    Read

    Commented by Nico Popp on May 12th, 2026 | 07:15 CEST

    Nuclear Power for AI: How Amazon, Paladin Energy, and Standard Uranium Are Fueling the New Uranium Supercycle

    • Mining
    • Uranium
    • nuclear
    • Energy
    • AI
    • Digitization

    The world is changing at an ever-faster pace. While the first phase of decarbonization was primarily driven by renewable energy from wind and solar power, the unprecedented rise of AI models has exposed a weakness in this strategy - the lack of carbon-free baseload power. For this reason, alliances are now forming between the tech giants of Silicon Valley and the resource pioneers of Canada's Athabasca Basin. The goal: to secure the future of digital infrastructure. The global energy landscape is thus at a turning point where purely ideological debate is giving way to harsh economic reality. While the years following the Paris Agreement were marked by ambitious goals, the current decade is defined by industrial sovereignty and profitability. We highlight opportunities.

    Read

    Commented by Fabian Lorenz on May 6th, 2026 | 07:05 CEST

    180% in 4 weeks! Are AIXTRON and LPKF Laser too expensive? Is Aspermont stock too cheap?

    • bigdata
    • Digitization
    • semiconductor
    • smallcaps

    With small-cap stocks, it sometimes takes a little longer for a stock's potential to be recognized. This appears to be the case with Aspermont, giving investors the opportunity to get in early. Analysts see nearly 200% upside potential, and the latest quarterly figures confirm that growth expectations for the coming years are realistic. LPKF Laser and AIXTRON are currently at the center of the hype. Their shares have risen by up to 180% in just 4 weeks. However, this means valuations are anything but low. A great deal of future growth is already priced in. Analysts are becoming more skeptical.

    Read