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May 30th, 2024 | 07:15 CEST

dynaCERT, Mercedes-Benz, Amazon - German Engineering: technological transformations in focus

  • Hydrogen
  • GreenTech
  • AI
  • Electromobility
  • Innovations
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Entrepreneurs like the founders of dynaCERT are creating solutions for a cleaner environment. With a hydrogen-based bridging technology specifically for diesel engines, emissions can be reduced while maintaining the same level of efficiency. Now, the management team is being strengthened by a top-notch individual from Germany with vast experience in growth strategies. Intelligent minds are urgently needed everywhere. At Mercedes-Benz, there seems to be too much reliance on the allure of the brand and a popular model. There is hardly any other explanation for the electrification of this off-road design icon. SAP and Amazon Web Services are entering a special German-American relationship. With their joint venture, they are bringing generative AI to companies, thereby increasing productivity. Three solutions from three companies, with a focus on German expertise.

time to read: 5 minutes | Author: Juliane Zielonka
ISIN: DYNACERT INC. | CA26780A1084 , MERCEDES-BENZ GROUP AG | DE0007100000 , AMAZON.COM INC. DL-_01 | US0231351067

Table of contents:

    Dirk Graszt, CEO, Clean Logistics SE
    "[...] We can convert buses and trucks to be completely climate neutral. In doing so, we take a modular and incremental approach. That means we can work with all current vehicle types and respond to new technology and innovation [...]" Dirk Graszt, CEO, Clean Logistics SE

    Full interview


    dynaCERT recruits German growth expert: Bernd Krüper becomes President and Director

    dynaCERT is a Canadian company from the energy sector. Under the leadership of CEO Jim Payne, dynaCERT is known for its innovative technologies aimed at reducing CO₂ emissions from diesel engines. The Company develops and markets hydrogen generation and injection solutions that are used in the transportation industry in particular to reduce fuel consumption and emissions. The technology is a retrofit for existing diesel engines. Whether trucks, mining equipment, generators, refrigeration units or construction machinery - dynaCERT offers the solution for an emission-reduced future.

    dynaCERT's hydrogen technology works on demand, without H2 storage and pressure, making it safer. Users can switch it on by themselves. The technology requires only a small amount of power from the engine battery and connects to the air intake of combustion engines. Once switched on, it reduces particulate pollution, black smoke, diesel exhaust fluid consumption and the load on the diesel particulate filter.

    dynaCERT is now strengthening its management team with even more knowledge and experience: Bernd Krüper will become President and Director. Krüper brings extensive experience from the energy industry, mainly in the field of renewable energy and sustainable technologies.

    As an expert in automotive, off-highway and industrial applications, Krüper has extensive experience in turnaround management, business excellence and the successful implementation of profitable growth strategies. He comes from Hatz Components, a full-service partner in the manufacture of high-quality crankshaft drives for global markets. Krüper is an expert and leader in digital transformation and the development of highly profitable service business models. With 30 years of qualified professional experience, his focus is on sustainable, decentralized energy generation as well as industrial, marine and military drive technology. Furthermore, he has over 22 years of international leadership responsibility and extensive experience as CEO and supervisory board member of international companies.

    "I am very excited to join dynaCERT and support the Company in achieving its ambitious clean energy goals. I am convinced that together we can make significant progress to further improve the environmental friendliness and efficiency of our solutions," says Krüper.

    Krüper's entry is an important strategic step to strengthen dynaCERT's market position, increase competitiveness and sustainably expand its position as a leading provider of hydrogen technologies.

    Electrification of the G-Class: Mercedes-Benz makes the cult car heavier

    Bridging technologies such as dynaCERT's solution appear to be a viable path for European car manufacturers to make progress in the transformation to a zero-emission future. European bureaucrats in Brussels want to impose new tariffs on Chinese electric vehicles based on the results of an investigation into Chinese government subsidies. However, further regulation is the opposite of a functional market and competition.

    For consumers in the EU, Chinese models offer a 30% cost advantage over their European competitors. Last year, the share of Chinese EVs in Europe was 19%. According to the Rhodium Group, this is an increase of 4% compared to the previous year.

    Mercedes-Benz is now trying to push ahead with electrification in its high-priced segment. With its G-Class model, the Stuttgart-based company wants to win the hearts of well-heeled off-road drivers. The robust vehicle, which is reminiscent of Jeep or Land Rover models, is now fully electric. The G-Class models are available from EUR 142,000 and EUR 192,000 respectively.

    However, with a basic weight of just under 3 tons and a maximum payload of 415 kg, the vehicle is not really that lively. For comparison, its combustion engine predecessor weighs in at 2.6 tons, with a maximum payload of 645 kg. The electric battery, therefore, increases the vehicle's overall weight and reduces the payload by 230 kg.

    This means that early retirees, their spouses and their golf gear can drive through puddles and over bumps with a clear conscience and leave their electric SUV to charge overnight. True off-road enthusiasts do not need a temperature-controlled cup holder or the option to watch movies inside while driving. True off-roaders love the driving experience itself. The gasoline-powered G-Class has sold out quickly in recent years. It remains to be seen whether the electric version will be just as popular.

    German-American friendship: AWS and SAP drive new AI innovations forward

    Amazon Web Services (AWS) and SAP have announced a partnership to improve the cloud ERP experience and unlock new opportunities with artificial intelligence (AI). Enterprise Resource Planning (ERP) manages personnel, resources, capital, assets, materials, and information and communication technology in line with the Company's objectives. The two partners aim to assist companies in using SAP software faster and more efficiently in the cloud. Through this joint venture, companies can integrate generative AI into their business processes to access data quickly and make intelligent decisions. AWS is the world's largest cloud services company, generating over USD 100 billion in revenue annually for Amazon.

    According to McKinsey, generative AI could generate an annual value of USD 2.6 to 4.4 trillion. This corresponds to around 15 to 40% of the total value of artificial intelligence. Around 75% of this value is spread across four areas: Customer service, marketing and sales, software development, and research and development.

    Another agreement is the use of Amazon's specialized chips to enhance SAP's future AI offerings. These chips will enable SAP to develop its software faster and make it more powerful. Despite a loss of EUR 800 million in the first quarter due to job cuts, SAP remains the top IT company in the German market. With a market value of around EUR 215 billion, the Company remains the most valuable in Germany.

    dynaCERT's hydrogen technology is a valuable bridging technology for an emission-free future. Now, Bernd Krüper joins the leadership team and has extensive experience in growth strategies in the energy sector. Krüper brings expertise in digital transformation and profitable business models. His addition to the leadership team supports dynaCERT's positioning as a leading provider of innovative drive solutions. Mercedes-Benz electrifies its iconic G-Class model. Although the electric version increases vehicle weight and reduces payload, the Stuttgart-based company hopes to win the hearts of off-road enthusiasts. The partnership between AWS and SAP promises improved cloud ERP productivity and new business opportunities through the integration of artificial intelligence. According to McKinsey, generative AI could generate an annual value of up to USD 4.4 trillion.

    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

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    Der Autor

    Juliane Zielonka

    Born in Bielefeld, she studied German, English and psychology. The emergence of the Internet in the early '90s led her from university to training in graphic design and marketing communications. After years of agency work in corporate branding, she switched to publishing and learned her editorial craft at Hubert Burda Media.

    About the author

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