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December 17th, 2019 | 09:52 CET

Competition for Flatex & Co.: wallstreet:online starts low cost broker

  • Broker
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The bank-independent brokers get a new experienced competitor in the market. wallstreet:online AG has announced the foundation of a new discount broker together with its investment company wallstreet:online capital AG. The "Smartbroker" will immediately offer customers the trading of securities at all major stock exchanges at discount conditions. The objective of the w:o Group is to win over 200,000 customers for the Smartbroker over the next four to six years. The leading financial portal in the German-speaking area, wallstreet:online, is thus expanding its business model to include transaction business.

time to read: 1 minutes | Author: Mario Hose
ISIN: DE000A2GS609 , DE000A2YPAL9 , DE000A0HL762

Table of contents:

    Thomas Soltau, CEO, wallstreet:online capital AG
    "[...] With, we have been committed to the self-deciding customers for almost 20 years and have been reducing the costs of capital investment in the long term. [...]" Thomas Soltau, CEO, wallstreet:online capital AG

    Full interview


    In the future EUR 0,- order fee for most transactions

    From the outset, Smartbroker clients can invest in a large investment universe - including equities, bonds, ETFs, funds, physical gold trading, on all major domestic and foreign stock exchanges. The Smartbroker offers all this at discount conditions. For domestic trading, the order fee of EUR 4.- (plus any stock exchange fees) initially applies to all types of securities, regardless of the order volume or the trading exchange. In addition, customers can purchase almost all investment funds permanently via the Smartbroker without an issue surcharge.

    The following fee reductions are already planned within the next six months:

    • OTC share trading for individual trading venues (EUR 0.- to 1.-)
    • Fund trading (EUR 0.00 in KAG direct and exchange trading)
    • ETF trading in partnership with leading providers (EUR 0.-)
    • Derivatives trading in partnership with established derivatives issuers (EUR 0.00).

    Largest publisher-independent media platform

    Stefan Zmojda, CEO of wallstreet:online AG: "In the past two years, the wallstreet:online group has developed into the largest publisher-independent communication and media platform for Germany's self-decisive investors through acquisitions. With our portals,, bö and, we now reach over 3.5 million readers per month and generate 177 million page impressions (11/2019). This corresponds to over 70% of the approximately 5 million people in Germany who trade shares, funds, ETFs and derivatives exclusively on the basis of their own decisions. We will integrate the Smartbroker into all platforms and media of our group in the coming years. In addition, we plan to enable our users to trade securities from our financial portals before the end of 2020 through direct access to various online brokers".

    Core business of w:o highly profitable

    Due to the high reach of the financial portals of the wallstreet:online group as well as the technology and online expertise, the group expects high efficiency in the market launch of the Smartbroker. The initial investment volume of up to EUR 4 million over the next two years, which is to be made available for the Smartbroker's advertising on external platforms, is to be financed from the cash position and the result of the w:o Group's operating business. For the year 2019 a profit before tax (EBT) between EUR 5.7 and 7.0 million is still expected. Smartbroker is expected to be clearly profitable in the third year after launch.

    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may in the future hold shares or other financial instruments of the mentioned companies or will bet on rising or falling on rising or falling prices and therefore a conflict of interest may arise in the future. conflict of interest may arise in the future. The Relevant Persons reserve the shares or other financial instruments of the company at any time (hereinafter referred to as the company at any time (hereinafter referred to as a "Transaction"). "Transaction"). Transactions may under certain circumstances influence the respective price of the shares or other financial instruments of the of the Company.

    Furthermore, Apaton Finance GmbH reserves the right to enter into future relationships with the company or with third parties in relation to reports on the company. with regard to reports on the company, which are published within the scope of the Apaton Finance GmbH as well as in the social media, on partner sites or in e-mails, on partner sites or in e-mails. The above references to existing conflicts of interest apply apply to all types and forms of publication used by Apaton Finance GmbH uses for publications on companies.

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    The content is expressly not a financial analysis, but rather financial analysis, but rather journalistic or advertising texts. Readers or users who make investment decisions or carry out transactions on the basis decisions or transactions on the basis of the information provided here act completely at their own risk. There is no contractual relationship between between Apaton Finance GmbH and its readers or the users of its offers. users of its offers, as our information only refers to the company and not to the company, but not to the investment decision of the reader or user. or user.

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    Der Autor

    Mario Hose

    Born and raised in Hannover, Lower Saxony follows social and economic developments around the globe. As a passionate entrepreneur and columnist he explains and compares the most diverse business models as well as markets for interested stock traders.

    About the author

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