August 7th, 2025 | 07:05 CEST
The most stable trend in the world: Kraft Heinz, Nestlé, Veganz
When market uncertainty makes stability in your portfolio a priority, experienced investors often turn to stocks in the consumer staples or food sectors. However, even the food market is highly competitive—products from the 1980s hardly attract customers today or require constant marketing spending. Instead, growth is now only possible through innovation. Here is how the major food multinationals are responding to tomorrow's trends and why private investors may have a head start on the corporations when it comes to Veganz shares.
time to read: 3 minutes
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Author:
Nico Popp
ISIN:
KRAFT HEINZ CO.DL -_01 | US5007541064 , NESTLE NAM. SF-_10 | CH0038863350 , VEGANZ GROUP AG | DE000A3E5ED2
Table of contents:
Author
Nico Popp
At home in Southern Germany, the passionate stock exchange expert has been accompanying the capital markets for about twenty years. With a soft spot for smaller companies, he is constantly on the lookout for exciting investment stories.
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Kraft Heinz is deliberately breaking new ground and chasing trends
The food market is driven by constant innovation. Large corporations are on the lookout for new trends and seize them as soon as promising developments emerge. This is also the case with the food company Kraft Heinz, which bases its business on a broad portfolio of well-known brands such as Heinz Ketchup, Kraft cheese, and Oscar Mayer sausages, as well as frozen and ready-made meals. The Kraft principle: Manufacture products efficiently in large quantities and optimize margins. Despite its traditional image, Kraft Heinz has recently invested in trend categories, such as plant-based alternatives. In 2022, Kraft Heinz formed a joint venture with Chilean startup NotCo to recreate plant-based versions of popular products. Under the label The Kraft Heinz Not Company, Kraft NotMayo, NotCheese slices and a plant-based NotMac&Cheese have since been launched on the market. At the beginning of 2024, NotHotDogs and NotSausages followed, marking the Company's foray into the meat substitute segment.**
In addition to plant-based food alternatives, Kraft Heinz is also focusing on other product innovations, such as Heinz Remix, a sauce mixing station for restaurants launched in 2023. Similar to Coca-Cola's Freestyle machine, Heinz Remix allows customers to personalize base sauces such as ketchup, BBQ, or ranch with various flavor additives. At the same time, the device collects anonymous real-time data on popular flavor combinations and feeds these valuable trends back to Kraft Heinz.
Nestlé aims to become a pioneer in hybrid meat
The Swiss group Nestlé is also proving to be extremely innovative. The Company, which has chocolate, coffee, and many other products in its portfolio, has also invested in startups for plant-based products in recent years. Examples include the acquisitions of Sweet Earth and Nature's Heart. In 2021, Nestlé confirmed a partnership with Israeli lab-meat pioneer Future Meat Technologies to research lab-grown meat in combination with plant protein. The goal is to build up expertise at an early stage so that one day it will be possible to offer hybrid products made from plant-based and real cell meat that taste good and are more sustainable. Industry experts see Nestlé as a potential first global player in this field.
Veganz makes plant-based milk as easy as tomato ketchup
The German company Veganz is also making waves with an innovative product that could revolutionize entire industries. The Company, which offers over 165 products ranging from vegan cheese and meat alternatives to confectionery, is now set to revolutionize the milk market. Using a patented 2D printing process, Veganz produces plant-based milk plates that can be liquefied again in system catering. The result: delicious plant-based milk of the highest quality that also has a longer shelf life and requires less packaging. The brand name: Mililk. The fight against packaging waste has also been an issue for large companies in the food industry, such as Nestlé, for years.
Most recently, Veganz successfully completed a capital increase of EUR 7.1 million and also realigned its strategy: Veganz founder Jan Bredack is stepping down as CEO and handing over to financial expert Rayan Tegtmeier, who plans to scale the business profitably with a particular focus on Mililk. A plant for 2D-printed milk plates is already scheduled for 2026 in the US. The analysts at mwb Research see Veganz shares as a speculative buy and expect a target price of EUR 21.50 per share. In addition, there could be further price potential of EUR 10.80 from the sale of the subsidiary OrbiFarm, which Veganz is currently pushing ahead with.
Mililk as hope for chain restaurants
Veganz shares have generated substantial returns for investors in recent months. However, the Company is unlikely to truly realize its potential until it succeeds in rolling out Mililk on a large scale. The plant-based milk alternative is not only sustainable, but it would also save chain restaurants money. If the initial response is positive, the technology could also attract the attention of the industry's big players – after all, innovation is essential in the food market. Investors with foresight can now leverage their knowledge advantage.
Conflict of interest
Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") currently hold or hold shares or other financial instruments of the aforementioned companies and speculate on their price developments. In this respect, they intend to sell or acquire shares or other financial instruments of the companies (hereinafter each referred to as a "Transaction"). Transactions may thereby influence the respective price of the shares or other financial instruments of the Company.
In this respect, there is a concrete conflict of interest in the reporting on the companies.
In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.
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