Vegan
Commented by Nico Popp on April 28th, 2021 | 07:00 CEST
Nestlé, Kraft Heinz, The Very Good Food Company: Conservative investments - rethought
As the Allensbach Market and Advertising Media Analysis (AWA) showed last year, 24.75 million people in Germany alone are interested in healthy eating and healthy lifestyles - and the trend is rising. Young people, in particular, are increasingly drawn to veganism. Even if it is scientifically disputed to what extent meat consumption is associated with poorer health, the ethical advantages are obvious. Where no animal was processed, no animal had to be fattened, kept and slaughtered. Established food companies and innovative newcomers are vying for customers in the food market. We present three shares.
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Commented by André Will-Laudien on April 15th, 2021 | 10:40 CEST
The Very Good Food Company, Unilever, Kraft Heinz Company - People always eat!
Vegan food is becoming increasingly popular. On the one hand, public opinion is increasingly directed against unethical animal husbandry. On the other, we as consumers are becoming aware that traditional livestock farming is a factor in global warming. After all, the production of one kilo of Argentine steak requires 5,000-15,000 liters of water. The figure comes from the WWF study "Water footprint of Germany." Added to this is the methane production of livestock farming, not to mention all the other problems of factory farming. Currently, about 1.5 billion animals are kept worldwide. However these numbers are calculated, they are all mind-boggling statistics compared to the little meat on our plates. In short, not only since Greta Thunberg, a trend towards more sustainable nutrition, animal welfare and ultimately less meat consumption and the use of plant-based meat substitutes has become established. The topic is omnipresent!
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Commented by Stefan Feulner on March 19th, 2021 | 08:53 CET
BYD, The Very Good Food Company, Bitcoin Group - These are the growth rockets!
Faster, higher, further! This saying is especially true for industries dedicated to future technologies such as electric mobility, hydrogen or fuel cell technology. Growth rates of more than 100% per year are the norm here. If a company stagnates, it will be overrun by its competitors. To grow faster than the market, it needs innovations to gain a speed advantage through unique selling points.
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Commented by Nico Popp on March 2nd, 2021 | 09:45 CET
Beyond Meat, The Very Good Food Company, Nestlé: This growth tastes good
PHW Group's latest veggie study shows it: Meatless is the trend. In Germany, one in two people already consciously abstains from meat now and then. Younger people, in particular, prefer meatless meals. Of the 18 to 29-year-olds surveyed, 14% eat vegetarian and 3% vegan. For companies that offer meat-free alternatives, this is excellent growth potential - after all, millennials will eventually settle down and earn more. In this case, premium providers around meat-free products could benefit the most.
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