20. January 2021 | 08:49 CET
NIO, RYU Apparel, Tencent - it's the perfect turnaround!
The Corona Crisis has hit traditional retailers especially hard. Social segregation, curfews, and other measures to control the virus's spread have made it difficult or even impossible to shop in stores or shopping malls. As a result, the majority of consumers have adjusted their online purchasing behavior. The trend to continue shopping online even after the pandemic will remain strengthened by better online offerings. The challenge for brands now is to increase their online visibility.
time to read: 2 minutes by Stefan Feulner
Hard work pays off
This advertising slogan belongs to the industry giant Nike. However, the team around the award-winning urban sportswear and accessories brand RYU Apparel has worked hard for success since the beginning of last year. By replacing the entire management team, several rounds of financing, and a clear strategy, the Canadians have a clear goal. By 2030, Cesare Fazari wants to build a billion-dollar company out of RYU Apparel.
A great deal achieved
The first "short financial year" for the new management of RYU Apparel was extremely successful. Over several financing rounds, almost USD 6 million was raised. These additional capital resources allow RYU to continue to assert itself as a global lifestyle and high-performance athletic apparel brand, with the registered trademark "Urban Athletic Apparel." In addition to developing new designs, building the wholesale division, and making significant investments in the online presence, the capital raised was put into targeted marketing and collaborations.
Golf, skateboarding and Hollywood
To raise awareness within Generation Z, RYU entered into a groundbreaking partnership as the official supplier of high-performance apparel and bags for Canada Skateboard at the upcoming Tokyo Olympics. It also expanded its product line to include golf apparel. In addition to influencer marketing and expanding its social media channels, the "Respect Your Universe" Company additionally plans to make its presence known with product placement in Branded Entertainment's new television series "The Count."
In 2021, CEO Fazari wants to continue full throttle. He is willing to leverage his more than 30 years of commercial retail experience to establish thousands of turnkey locations with key commercial franchises in North America, such as Shoppers Drug Mart, Marshalls, Trade Secrets and Public Mobile.
The times of distress for the award-winning fashion label RYU, "Respect Your Universe," seem to be over. The expansion and optimization of Internet activities, the establishment of wholesale in North America, and targeted collaborations put RYU Apparel in a position to take off in 2021.
Currently, online sales contribute 80% of total sales. The Company reported that online revenues doubled in the third and fourth quarters compared to the same period the previous year. The goal of turning RYU Apparel into a billion-dollar company is still a long way off; however, the course is set for this to happen. Currently, the Canadians' share price is at CAD 0.16, and the stock market value amounts to EUR 18.59 million.
The Chinese carmaker NIO cleared the maximum placement volume of USD 1.5 billion by issuing two convertible bonds. The completion of the issue of convertible bonds with a volume of USD 1.3 billion, plus a greenshoe option totaling USD 200 million, was announced yesterday. With the issuance of new shares, NIO, in which Internet giants Tencent and Baidu have stakes, last raised USD 3 billion in funding in December 2020.
The market entry into Europe is planned for this year. So far, the Company has only been active in China. The Chinese recently presented the Company's first e-sedan, the ET7 model. It is the Company's fourth production vehicle and scheduled to hit the market in early 2022.