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March 12th, 2025 | 06:55 CET

Eutelsat, MiMedia, Xiaomi – The infrastructure for the networking markets of the future, worth billions

  • Technology
  • hightech
  • Digitization
  • Satellites
  • Telecommunications
Photo credits: pixabay.com

Millions of people in emerging markets are gaining access to digital markets – a potential of great importance to investors. The French satellite communications company Eutelsat is realizing this with its satellites such as EUTELSAT KONNECT, which bring broadband internet to remote regions of Africa and the Middle East, opening up billion-dollar markets. Eutelsat is particularly active in Europe, Africa, the Middle East, and Asia. The software company MiMedia is profiting from this connectivity by providing its cloud platform on Android smartphones. The software is the small tile for your users' pictures on the smartphone, preinstalled upon activation. MiMedia achieves this implementation through partnerships such as with América Móvil, one of the largest telecommunications providers in LATAM. MiMedia, with roots in New York City, is already expanding in Africa, reaching millions of users. The Chinese tech company Xiaomi complements this with affordable hardware: With 43.1 million smartphones shipped in Q3 2024 and the new Xiaomi 15 series, it is tapping into global markets, seamlessly integrated into cloud and satellite networks. Together, they are creating an infrastructure that generates billions of dollars in revenue in high-growth regions.

time to read: 4 minutes | Author: Juliane Zielonka
ISIN: EUTELSAT COMMS EO 1 | FR0010221234 , MIMEDIA HOLDINGS INC | CA60250B1067 , XIAOMI CORP. CL.B | KYG9830T1067

Table of contents:


    Andy Bowyer, CEO, Kleos Space S.A.
    "[...] The scope of applications for our data is diverse. Anyone wanting to know where people or objects are shows interest. [...]" Andy Bowyer, CEO, Kleos Space S.A.

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    Eutelsat and Orange launch partnership for satellite internet in Africa and the Middle East

    The French satellite manufacturer Eutelsat has entered into a strategic partnership with the telecommunications provider Orange Africa and Middle East (OMEA) to revolutionize access to broadband internet in Africa and the Middle East. The aim is to bridge the digital divide by providing isolated areas with reliable connectivity. The partnership uses the EUTELSAT KONNECT satellite, which delivers state-of-the-art broadband technology and has already started in Jordan, Ivory Coast, Senegal, and the Democratic Republic of Congo. Orange plans to gradually expand the offering to all countries in the region.

    The partnership combines Eutelsat's satellite innovation with Orange's telecommunications expertise, offering customized solutions for individuals and businesses. The mix of satellite, fixed, and mobile technologies meets the growing demand for internet access while respecting national regulations.

    Cyril Dujardin, President of the Connectivity Business Unit at Eutelsat, explains: "Together with Orange, we have created a robust solution that brings connectivity to where it is most needed." For Eutelsat, the collaboration builds on proven successes: Orange has already taken over the KONNECT VHTS satellite for broadband services in France. Investors benefit from the long-term vision of sustainably promoting digital development and opening up new markets. The partnership shows how satellite technology is becoming the digital infrastructure of the future.

    Software provider MiMedia is scaling up in Africa and delivers cloud solutions for a Connected World

    Finally, order in the digital footprint on your smartphone – that is exactly what the software company MiMedia offers. Pronounced like the English "my", the Company provides exactly that: an intuitive organization of your images and data, which is added daily to your smartphone or tablet through snapshots, WhatsApp photos, and videos. MiMedia's platform technology secures photos, videos, and documents, is device-independent and offers an intuitive, easy-to-use, and visually appealing user experience. Founded on the idea of organizing the chaotic digital lives of users, MiMedia stands out with its USP: "We started this company because we had the same problems as you – a better solution was needed."

    Every iPhone user knows the trick: One click on the rainbow flower opens up a personal universe of images. Just as Apple has firmly anchored its photo service on its devices, MiMedia is taking a similar path – only on Android smartphones in a rapidly growing, untapped market: Africa. The Company has signed deals with leading telecommunications providers and smartphone OEMs to bring its cloud platform to 35 million devices over the next 24 months, with a focus on Africa, Latin America, and Southeast Asia. An original equipment manufacturer (OEM) manufactures products or parts that another company sells under its own brand. MiMedia is indispensable as a central player, especially in Africa, where smartphones are increasingly becoming part of everyday life.

    For partners like América Móvil #1 Telco in LATAM or Telcel (Mexico), MiMedia solves an urgent problem: telcos and OEMs have missed the cloud market and cannot fully monetize their customer base. MiMedia generates high margins of over 80% through storage subscriptions and mobile advertising while strengthening customer retention and differentiating itself from the competition (Google, Apple). In Africa, where over 1 billion new smartphones are expected by 2025, MiMedia is taking advantage of this momentum. The platform already has 6 million users, 2.5 billion app launches, and a 4.4+ rating on the Google Play Store – proof of its popularity.

    MiMedia is an exciting case for investors: contracts already secured USD 120 million in recurring revenue, with the potential to double through near-term deals. The management, led by CEO Chris Giordano, with over 22 years of experience, has a clear growth strategy – MiMedia is stepping in to fill the gap.

    Xiaomi is driving the connected world forward with record growth and a new smartphone series

    In Q3 2024, the Chinese tech giant Xiaomi generated revenues of RMB 92.5 billion (approx. USD 12.95 billion), an increase of 30.5% over the previous year. With the "Human × Car × Home" strategy, Xiaomi connects smartphones, IoT devices, and electric vehicles to create an ecosystem. In Africa, where smartphones are booming, Xiaomi supports partners like MiMedia with preinstalled cloud solutions. Smartphone revenue grew by 13.9% to RMB 47.5 billion (USD 6.65 billion), with 43.1 million devices shipped and a global market share of 13.8% - ranked 3rd according to Canalys.

    The new Xiaomi 15 series, presented on March 2, 2025, at the Mobile World Congress in Barcelona, takes connectivity to a new level. With HyperOS 2 and Leica optics, the Xiaomi 15 Ultra offers a 1-inch primary sensor, 200MP telephoto camera and 4K video at 120fps – perfect for real-time content. "In the third quarter of 2024, our smartphone revenues reached RMB 47.5 billion, an increase of 13.9% year-on-year," the report states. HyperConnect ensures seamless integration, such as with Eutelsat satellites or MiMedia clouds.

    For investors, Xiaomi can be an exciting investment case: Adjusted net profit is RMB 6.3 billion (approx. USD 882 million), the gross margin stands at 20.4%, and cash reserves reach RMB 151.6 billion. With 861.4 million IoT devices and 685.8 million monthly users, Xiaomi demonstrates its scalability.


    Eutelsat is establishing itself as a key player in broadband internet for Africa and the Middle East through its partnership with Orange, using the EUTELSAT KONNECT satellite to reach untapped markets. The cooperation uses proven technology and Orange's network to bridge the digital divide and foster sustainable growth. MiMedia has established itself as an independent cloud platform that scales in Africa and offers lucrative opportunities for telecommunications companies and OEMs. Investors benefit from high growth potential and a proven strategy. Xiaomi is consolidating its role in the connected world with strong growth and innovative devices such as the Xiaomi 15 series – presenting a solid investment potential.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

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    Der Autor

    Juliane Zielonka

    Born in Bielefeld, she studied German, English and psychology. The emergence of the Internet in the early '90s led her from university to training in graphic design and marketing communications. After years of agency work in corporate branding, she switched to publishing and learned her editorial craft at Hubert Burda Media.

    About the author



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