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December 23rd, 2025 | 08:45 CET

USD 600 billion market potential – Pfizer and Bayer are in the race, Vidac Pharma in the fast lane?

  • Biotechnology
  • Biotech
  • Pharma
Photo credits: pixabay.com

The market for cancer drugs is the largest segment within the pharmaceutical industry and currently has a volume of over USD 200 billion. According to experts, the market will already be worth USD 500 to 600 billion by 2032 or 2033. Companies such as Pfizer and Bayer are among the industry leaders. As is often the case, however, there are promising stocks from the second and third tiers beyond the blue chips. One such company is Vidac Pharma. The Company is pursuing a new, promising approach to skin cancer. Analysts attest to the shares' great potential.

time to read: 3 minutes | Author: Carsten Mainitz
ISIN: PFIZER INC. DL-_05 | US7170811035 , BAYER AG NA O.N. | DE000BAY0017 , VIDAC PHARMA HOLDING PLC | GB00BM9XQ619

Table of contents:


    Vidac Pharma – Decisive milestone reached

    Vidac Pharma is taking a different approach to oncology that differs significantly from traditional therapies. At its core is the disturbed metabolism that fuels the aggressive growth of cancer cells. Vidac Pharma has developed the active ingredient VDA-1102 to prevent the so-called Warburg effect by blocking a key enzyme. The aim is to stop tumor growth and strengthen the body's own immune defenses.

    The Company recently announced a decisive milestone. In the EU, Vidac Pharma can begin clinical Phase 2B trials for the ointment Tuvatexib (VDA1102) against a particularly active, fast-growing precursor of skin cancer. In general, Vidac's study data on the research and development of therapies for advanced skin cancer show encouraging results. Everything indicates that tumor growth can be contained and regression can occur without damaging healthy cells.

    The Company recently announced that major shareholders and executive directors intend to increase the free float of the stock by selling part of their shareholdings. This should enable more liquid trading. The net proceeds from these sales will be reinvested in the Company to accelerate the development of projects and clinical programs.

    The novel mode of action and a differentiated pipeline have convinced research firm Sphene Capital of the Company's potential. The capital market experts have set a price target of EUR 4.20 per share. Based on the current price of around EUR 0.50, this represents enormous upside potential. Vidac's market capitalization is a moderate EUR 25 million. Progress in the Phase 2B* clinical trial for the Tuvatexib (VDA1102) ointment should provide positive momentum for the share price.

    Pfizer – Strategically important acquisition

    Following the significant decline in COVID business, the US pharmaceutical giant is focusing on oncology. Pfizer develops, manufactures, and markets approved cancer drugs. Well-known drugs that individually generate several billion USD in annual revenue include Ibrance, Xtandi, Padcev, and Adcetris.

    The group is investing heavily in new therapies. The billion-dollar acquisition of specialist Seagen was strategically significant. With this move, the Company is laying the foundation to establish itself as a leading provider of antibody-drug conjugates (ADCs) in the long term.

    ADCs are a modern form of cancer drug that specifically destroy cancer cells while sparing healthy tissue as much as possible. ADCs couple highly effective cell toxins to precise antibodies that target only tumor cells. The toxin is only released inside the cancer cell. In addition, ADCs are more effective in certain types of cancer and often have improved tolerability.

    The Company is valued at around USD 140 billion. Moderate P/E ratios of 13 and 11 for the current and next fiscal year, respectively, and a dividend yield of around 7% appear attractive. However, market observers expect only low revenue and profit growth in the coming years. On average, analysts see limited upside potential of 15%.

    Bayer – Focus on oncology

    The Life Science division is active in the areas of health and nutrition. Bayer aims to be among the top 10 oncology companies in the world by 2030. Almost a third of all molecular agents in the Company's development pipeline are related to the fight against cancer. Bayer has doubled its oncology portfolio over the past five years. The focus is on innovative therapies that specifically target tumor cells, such as precision and immuno-oncology approaches.

    The performance of the share, which is one of the best performers in the DAX this year, was marked by weak operating performance and the risks of the ongoing legal dispute over a weed killer that is alleged to be carcinogenic. With burgeoning hopes of a foreseeable end to the glyphosate case and the emerging successes of the group's strategic transformation, the shares have developed positively from a bottoming out in the EUR 19 range. The stock is currently trading at around EUR 35, giving it a market capitalization of EUR 35 billion. Most recently, analysts at Berenberg raised their price target to EUR 41.


    Oncology is a large market with many different areas of application and approaches. Major players such as Pfizer and Bayer are investing heavily in research and development. In addition, acquisitions are commonplace in the industry. Vidac Pharma could attract a lot of attention thanks to the progress made in its Phase 2B clinical trial. Analysts are extremely bullish.


    Conflict of interest

    Pursuant to §85 of the German Securities Trading Act (WpHG), we point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH (hereinafter referred to as "Relevant Persons") may hold shares or other financial instruments of the aforementioned companies in the future or may bet on rising or falling prices and thus a conflict of interest may arise in the future. The Relevant Persons reserve the right to buy or sell shares or other financial instruments of the Company at any time (hereinafter each a "Transaction"). Transactions may, under certain circumstances, influence the respective price of the shares or other financial instruments of the Company.

    In addition, Apaton Finance GmbH is active in the context of the preparation and publication of the reporting in paid contractual relationships.

    For this reason, there is a concrete conflict of interest.

    The above information on existing conflicts of interest applies to all types and forms of publication used by Apaton Finance GmbH for publications on companies.

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    Der Autor

    Carsten Mainitz

    The native Rhineland-Palatinate has been a passionate market participant for more than 25 years. After studying business administration in Mannheim, he worked as a journalist, in equity sales and many years in equity research.

    About the author



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