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Dirk Graszt
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Matthew Salthouse
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Justin Reid, President and CEO, Troilus Gold Corp.

Justin Reid
President and CEO | Troilus Gold Corp.
36 Lombard Street, Floor 4, M5C 2X3 Toronto, Ontario (CAN)

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17. September 2021 | 12:16 CET

LVMH, Diamcor, BYD - Consumption without limit

  • Diamonds
Photo credits:

The gap between rich and poor is widening in Germany. The Corona pandemic has further exacerbated the situation. More than 13 million people, around 16% of the population, were below the poverty line and had to live on EUR 781 or less. In contrast, the number of millionaires in the Federal Republic continued to rise from 1.47 million to the current figure of 1.54 million. Due to the sudden rise of the nouveau riche, consumption and the purchase of luxury goods are also rising. After all, expensive cars, watches and diamonds are essential for prestige, to be able to show one's "wealth".

time to read: 3 minutes by Stefan Feulner
ISIN: LVMH EO 0_3 | FR0000121014 , Diamcor Mining Inc. | CA2525312070 , BYD CO. LTD H YC 1 | CNE100000296



Stefan Feulner

The native Franconian has more than 20 years of stock exchange experience and a broadly diversified network.
He is passionate about analyzing a wide variety of business models and investigating new trends.

About the author

LVMH - Magnificent development

It is not for nothing that the shares of the industry leader LVMH, which holds rights to more than 75 different brands sold in approximately 5,000 stores in about 80 countries worldwide, have more than doubled since the beginning of 2020. The Paris-based Company's sales last year were EUR 44.7 billion, with profits of EUR 4.70 billion. Well-known brands such as Louis Vuitton, Moët & Chandon and Hennessy are part of the portfolio, as are Bulgari, Kenzo, Dior, TAG Heuer and even Dom Perignon.

The next figures are expected at the beginning of December. China is currently causing some problems for the luxury segment. In addition to the fear of the spread of the Delta variant in Asia, which is weighing on retail sales, the EU's plans to ban products from forced labor put pressure on prices in the textile and luxury goods industries. Especially in the fashion industry, there are repeated accusations that factories work under poor conditions. EU Commission President Ursula von der Leyen spoke of plans for an EU-wide ban on products from forced labor in her State of the EU address on Wednesday. Despite the current correction, nothing passes LVMH in this segment. In the area around EUR 620, the paper is worth buying.

Diamcor- Diamonds and girls

Already in the 4th century BC, the first precious stones were discovered on Indian soil. When discovered in the 13th century that diamonds could be worked, India rejected this approach because magical powers were attributed to the gemstone, which would thus have lost their effect. These times are over, at least since Marilyn Monroe. Hardly any prestigious object stands more for wealth and luxury than a piece of jewelry made of diamonds. The growing demand is also boosting the few companies listed on the stock exchange.

Diamcor Mining is an emerging Canadian mining company focused on identifying, acquiring and operating diamond projects that can be put into production in the near term and have the potential to generate continuous diamond production and cash flow. The share price of the Company, valued at EUR 14.36 million, tripled to CAD 0.35 within a few weeks in the second quarter, driven by excellent fundamentals. Since then, the share price has been consolidating at a high level in around CAD 0.30.

Currently, the Canadian Company is concentrating on expanding and further developing the Krone-Endora project, located directly next to the huge Venetia Mine of De Beers, the world's largest diamond producer and trader. The project covers approximately 5,900 hectares, but Diamcor is currently working on only 5% of this area.

Diamcor is thick in business with the world-famous New York Company Tiffany. The subsidiary Tiffany & Co. Canada has entered into a long-term strategic alliance with a right of first refusal on up to 100% of the future production of rough diamonds from the project at current prices. In connection with this right of first refusal, Tiffany & Co. Canada also provided the Company with financing to move the project forward quickly. Production started in July when the mining of 2,989.54 carats of diamonds generated revenues of CAD 744,085.

Recent news once again demonstrated the potential of the project. Diamcor was able to announce the completion of Phase 1 upgrades sooner than expected. The improvements, such as installing a new material handling step, expanding the diamond concentration system, and installing a new electronic X-ray unit for diamond recovery, can increase processing volumes by up to 100%. At current levels, Diamcor is a candidate for addition to the portfolio to participate in the increasing luxury trend.

BYD - Further strengthening of sales

BYD continues to strengthen its dealer network in the US. After recently announcing the expansion of its dealer network in New Hampshire, subsidiary BYD Material Handling is entering into an agreement with Material Handling Inc. to drive expansion in Tennessee. The US dealer plans to sell electric vehicles and related lithium-ion batteries and chargers.

BYD's stock came in down 4%, breaking through the critical support line at EUR 28. The next price target is now around EUR 25. Investors should currently rather stand on the sidelines.

The gap between rich and poor is widening. Due to the increase in millionaires, consumption in the luxury goods industry is also rising. LVMH is the absolute market leader here and worth buying in the long term. The diamond producer Diamcor is suitable as a portfolio addition. Investors should wait and see in the case of BYD.


Stefan Feulner

The native Franconian has more than 20 years of stock exchange experience and a broadly diversified network.
He is passionate about analyzing a wide variety of business models and investigating new trends.

About the author

Conflict of interest & risk note

In accordance with §34b WpHG we would like to point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH may hold long or short positions in the aforementioned companies and that there may therefore be a conflict of interest. Apaton Finance GmbH may have a paid contractual relationship with the company, which is reported on in the context of the Apaton Finance GmbH Internet offer as well as in the social media, on partner sites or in e-mail messages. Further details can be found in our Conflict of Interest & Risk Disclosure.

Related comments:

20. October 2021 | 12:17 CET | by Nico Popp

TUI, Diamcor Mining, Varta: Luxury that pays off

  • Diamonds

A luxurious trip? A sporty electric coupé or perhaps timelessly beautiful jewelry? There are many ways to indulge in luxury. Some are enduring, and some are rather clumsy consumption. But even when it comes to luxury, there is no arguing about matters of taste. However, it is easier to argue when it comes to investments in companies that benefit to a greater or lesser extent from the penchant for luxury. We discuss three shares.


12. October 2021 | 10:45 CET | by Stefan Feulner

LVMH, Diamcor, Porsche - Demand skyrockets

  • Diamonds

"I have never hated a man so much that I would have given him back his diamonds," Zsa Zsa Gabor is said to have once remarked. Yet the movie star was married no fewer than eight times. The demand for precious stones is increasing, not only because of more marriages but also because of the fear of inflation and currency devaluation. The diamond industry is experiencing increasing demand, especially from the Arab world, the newly strengthened Chinese middle class and India.


27. September 2021 | 12:20 CET | by Carsten Mainitz

Diamcor Mining, TUI, Xiaomi - Consumer stocks are among the winners!

  • Diamonds

To consume or to save? Everyone is faced with this fundamental decision. The individual rate depends on the level of income and the prospects regarding the labor market and economic growth. In the course of the Corona pandemic, private consumption declined significantly. With economic recovery and the removal of lock-downs, personal consumption is picking up again considerably. The companies mentioned above are benefiting from this.