CUMMINS INC. DL 2_50
Commented by Jens Castner on June 30th, 2026 | 07:40 CEST
Diesel Is Dead, Long Live Diesel: What Is Next for Volkswagen, Traton, dynaCERT, and Cummins
Since the diesel scandal a good ten years ago, Volkswagen has been lurching from one crisis to the next. Now, plant closures and massive job cuts loom. Meanwhile, its commercial vehicle subsidiary, Traton, is grappling with the key question: Should its diesel fleet be replaced? An innovative company from Toronto takes the position that nothing needs to be replaced at all: dynaCERT improves the efficiency and emissions of engines that have long been on the road. And Cummins, of all companies, a US giant that builds precisely such engines, provides the unintended proof that the transition away from the internal combustion engine will take a very long time. We take a look at what this means for investors.
ReadCommented by Nico Popp on September 3rd, 2025 | 07:00 CEST
Reaching out to customers – Sales success for higher returns: Shell, Cummins, dynaCERT
When companies offer multiple services from a single source, customers are pleased – they have just one point of contact and receive comprehensive support. The keyword here is "ecosystem." Especially in innovative sectors like the hydrogen economy, potential customers are often just getting started and are looking for broad-based support. Providers who combine low-threshold offerings with high-value or long-term solutions ensure stable revenue in the long term. We take a look at the sales strategies of Shell, Cummins, and dynaCERT and show that comprehensive ecosystems are the key to success.
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