17. March 2020 | 09:22 CET
Apple, Enthusiast Gaming, Lufthansa - Profiteers, victims and opportunities
Since the outbreak of the corona virus and its subsequent spread, more and more countries and regions have had to pass sanctions to contain the risk of infection. The first country to be affected was China, the country of origin of Covid 19, the current corona virus. With drastic curfews, general economic life comes to a standstill and the population has to avoid social contacts to prevent further spread. This new situation will permanently change our society. Younger generations are now making the experience that nothing can be taken for granted.
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ISIN: US0378331005 , CA29385B1094 , DE0008232125
Diversified business model
The technology and entertainment company Apple is already feeling the effects of the Corona crisis in the manufacture of its products in China. The supply chains there have been interrupted, which are necessary for completion. In addition to the technical components, there was a shortage of employees in the production of the high-quality devices.
On the other hand, the company operates the AppStore, iTunes and AppleTV and can generate revenues through these entertainment channels by selling and renting music, software and videos. Especially in times when people have to stay at home, online access to entertainment is an attractive offer for both sides.
Entertainment platform for gamers
Enthusiast Gaming is the largest gaming network in North America and has monthly access to more than 200 million people. The company operates more than 100 gaming portals and works with more than 50 influencers. More than 900 YouTube channels allow content to be distributed and promoted around the clock. Furthermore, Enthusiast Gaming has seven professional Esports teams and hosts events.
Although the event formats will not be able to take place at the moment in connection with the Corona crisis, but because gamers now have to spend more time at home, the offer from Enthusiast Gaming should provide a welcome distraction. The gaming industry is already twice the size of the music and movie industries combined in terms of revenue.
System relevant opportunity
The corona crisis has had disastrous consequences for the airline industry. Lufthansa has drastically cut down the flight schedule for itself and its subsidiaries. The sanctions in the passenger transport sector led to countless cancellations and rebookings, so that orderly and economically viable flight operations were increasingly restricted. To avoid social contact, precautionary companies have massively restricted or simply banned their employees' travel activities.
Due to its size, Lufthansa is systemically relevant and can count on government support. The company was healthy before the outbreak of the Corona crisis and for this reason state support makes sense for the common good. As soon as the situation eases, people can travel around the globe again.